마케팅믹스에 기초한 마케팅 분류
A Classification of marketing based on marketing mix
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These are the typical tools of marketing management employed by marketers. They are areas where marketing managers need to make decisions. These decisions affect the nature of the offering or package of benefits that the organization offers to customers. The tools are marketing mix which is commonly known as the 4P's or 7P's. The term "mix" is used to explain the point that at any one time the marketer will select a set of tools from the marketing toolbox or the marketing mix in specific proportions to solve specific marketing problems. In this paper, we try to understand what various marketing concepts are, and how and why they are used. As the first step of the understanding of the various marketing concepts, we classify the various marketing concepts based on the marketing mix. Then we try to find the differences of various marketing concepts.
Abstract
These are the typical tools of marketing management employed by marketers. They are areas where marketing managers need to make decisions. These decisions affect the nature of the offering or package of benefits that the organization offers to customers. The tools are marketing mix which is commonly known as the 4P's or 7P's. The term "mix" is used to explain the point that at any one time the marketer will select a set of tools from the marketing toolbox or the marketing mix in specific proportions to solve specific marketing problems. In this paper, we try to understand what various marketing concepts are, and how and why they are used. As the first step of the understanding of the various marketing concepts, we classify the various marketing concepts based on the marketing mix. Then we try to find the differences of various marketing concepts.