인공유물 연쇄로서의 미디어: 미디어 고고학적 문제 설정과 방법론을 통한 새로운 미디어 연구의 가능성 평가
Media as a Series of Artefacts: An Appraisal of the Research Potential of the Media Archaeological Problem Settings and Methodologies for Media Studies
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뉴미디어 담론, 디지털 혁명론 등은 후행하는 우등한 매체가 선행하는 열등한 매체를 대체하는 과정으로서 미디어 역사를 자연화한다. 그러나 재매개론이 설득력 있게 반박한 바 있듯 미디어와 그를 둘러싼 문화적 실천은 단선적인 방향으로발달하지 않으며, 중첩과 반복, 참조와 상호 참조의 비선형적 계보를 보여 준다. 재매개론이 지향하는 바를 포함하는 광폭의 연구 경향으로서의 미디어 고고학은 이렇게 현재 속에 묻혀 있는 과거의 지층을 발굴하여 기성의 역사를 낯설게해 줄 대항 역사와 비선형적 미디어 계보를 새로 써 나가는 데 초점을 맞춘다. 이들의 고고학적 방법론에 주목하는 이 연구는, 고고학이 단순히 메타포로서 활용되는 것을 넘어 좀 더 본격적인 형태의 물질성과 수행성을 지닐 수 있게 할 가능성을 부각시키고자 한다. 따라서 이 연구는 미디어 고고학의 다양한 지적 계보가운데 미디어 인공유물의 물질성에 초점을 맞춘 연구 경향을 주로 참조하여 미디어를 인공유물의 연쇄라는 관점에서 재정의한다. 특정 미디어 사물의 내부에침전되어 있는 다양한 물적 속성의 발굴과 배열, 그리고 서로 다른 미디어 사물들 사이를 연결하는 공통적 물질성을 발견함으로써 다양한 종류의 물질ᐨ담론 구성으로서의 다중적 미디어 계보학이 모색될 수 있음을 제안한다.
Abstract
Those discourses spun by and around new media and digital revolution naturalize media history as a process of replacement of a preceding inferior medium by an acceding superior medium. However, as remediation theory persuasively refutes it, media and media practices do not develop in a linear way, drawing a nonᐨlinear genealogy of overlapping and repetition; references and crossᐨreferences. The recent academic practices of media archaeology, embracing a wide range of research trends including remediation theory, focus on excavating the strata of the buried past to write a new version of nonᐨlinear genealogy and counter history of media which will denaturalize the established history. This paper intends to throw light on the possibility of enhancing a fullᐨfledged form of materiality and performativity in the archaeological methodology, not simply confining it on a metaphorical dimension. In this respect, this paper reformulate the media as a series of artefacts from the viewpoint of problem settings and methodologies, among the many strands in the intellectual genealogy of media archaeology, which pay due attention to the materiality of media artefacts. Through this lens, this paper explores the potential of a multifaceted media genealogy as a heterogenous complex of materialᐨdiscourse formations that attempt to understand and describe media and media practices by way of the excavations of various kinds of physical properties sedimented within a specific media artefact, and of their arrangements in a specific form of seriation.
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