야간경관 공공디자인 요소가 추천의도에 미치는 영향 - 부산을 사례로 -
Effect of Night Landscape Public Design Elements on Intention to Recommend - Focusing on Busan -
0
조회
0
다운로드
2
인용
0
참고문헌
키워드
초록
The purpose of this study was to examine the effect of public design elements of night landscape in Busan on intention to recommend. The important contribution of this study is to suggest which public design elements should be taken into consideration when planning and designing night landscape for a city. After empirically testing the proposed hypotheses, the following key results were achieved. First, it was found that the public design elements in nightscape had a significant effect on the intention to recommend to others. In particular, those welfare, aesthetics, amenity, safety, universality, regional identity, and difference in public design elements in night landscape exerted a positive influence. The welfare, which feel like comfort, reducing stress whether the recommend had a sense of fellowship or is convenient for anybody to experience, has the greatest influence. The following powerful factor was amenity which is associated with people’s perception on the landscape experience to be beautiful and harmonious. This study concludes that the public-design elements in night landscape play an important role in influencing people’s perception on intention to recommend to others.
Abstract
The purpose of this study was to examine the effect of public design elements of night landscape in Busan on intention to recommend. The important contribution of this study is to suggest which public design elements should be taken into consideration when planning and designing night landscape for a city. After empirically testing the proposed hypotheses, the following key results were achieved. First, it was found that the public design elements in nightscape had a significant effect on the intention to recommend to others. In particular, those welfare, aesthetics, amenity, safety, universality, regional identity, and difference in public design elements in night landscape exerted a positive influence. The welfare, which feel like comfort, reducing stress whether the recommend had a sense of fellowship or is convenient for anybody to experience, has the greatest influence. The following powerful factor was amenity which is associated with people’s perception on the landscape experience to be beautiful and harmonious. This study concludes that the public-design elements in night landscape play an important role in influencing people’s perception on intention to recommend to others.
참고문헌 (27)
- 곽동화, "공공디자인에 있어서 경관개념의 유형과 경관구성요소에 관한 연구", 디자인학연구, 24(4), pp.131~142 (2011), 한국디자인학회
- 권보민, "주·야간 도시경관 이미지 비교에 관한 연구", 24(2), pp.919~922 (2004)
- 권태정, "부산시티버스 태종대노선 경관유형 및 차량주행속도를 고려한 경관개선방안", 동북아 문화연구, 1(37), pp.83~97 (2013), 동북아시아문화학회
- 김기호, "관광지 요인, 관광지 이미지, 고객만족, 고객충성도 간의 관계에 관한 연구 - 통영 관광지 중심으로 -", 관광연구, 24(6), pp.151~172 (2010), 대한관광경영학회
- 김도경, "도시공원의 디자인 평가 지표 연구", 박사, 디자인경영학과, pp.2013
- 김창호, "구전정보의 특성과 구전효과의 관계", 광고연구, (여름), pp.55~77 (1997)
- 백승경, "생태적으로 지속가능한 공공공간 디자인 체크리스트에 관한 연구", 박사, 공간디자인, pp.2009
- 서용건, "한류가 한국의 관광지 이미지와 관광객 의사결정에 미치는 영향", 관광학연구, 28(3), pp.47~64 (2004), 한국관광학회
- "서울시 도시디자인 조례 제2조", ~ (2007)
- 안소민, "도시경관의 디자인 혁신이도시브랜드 제고에 미치는 영향에 관한 연구", 디자인학연구, 20(4), pp.129~142 (2007), 한국디자인학회
- 이광국, "문화도시재생을 위한 근대산업유산의 특화 공간 디자인에 대한 연구 - 부산 자갈치 건어물시장 내 가로를 사례로 -", 동북아 문화연구, 1(41), pp.5~19 (2014), 동북아시아문화학회
- 이은미, "관광목적지 이미지와 관광동기가 관광객만족 및 행동의도에 미치는 영향 : 영화 '태극기 휘날리며' 합천 촬영지를 중심으로", 석사, 관광경영학, pp.2005
- 이준혁, "관광이미지가 만족도, 재방문의도, 추천의도에 미치는 영향 -부산 관광이미지에 대한 외래관광객의 평가를 중심으로-", 호텔관광연구, 10(4), pp.183~198 (2008), 한국호텔관광학회
- 이지은, "야간경관을 고려한 상업가로 계획에 관한 연구 : 창원시를 중심으로", 박사, 건축공학, pp.2009
- 최재원, "가로이미지 향상을 위한 도시디자인 평가체계 구축에 관한 연구", 박사, 건축계획, pp.2010
- 허진하, "이용자 만족도를 위한 공공영역의 디자인 평가 방법에 관한 연구", 박사, 시각디자인학과 시각디자인전공, pp.2012
- Bigne, J. E., "Tourism image, evaluation variables and after purchase behaviour : inter-relationship", Tourism management, 22(6), pp.607~616 (2001)
- Borgida, E., "The Differential Impact of Abstract vs. Concrete Information on Decisions1", Journal of Applied Social Psychology, 7(3), pp.258~271 (1977)
- Boulding, W., "A Dynamic Process Model of Service Quality : From Expectations to Behavioral Intentions", Journal of Marketing Research, 30(1), pp.7~27 (1993)
- Hernandez-Lobato, L., "Tourism destination image, satisfaction and loyalty : a study in Ixtapa-Zihuatanejo, Mexico", Tourism Geographies, 8(4), pp.343~358 (2006)
- Mowen, A., "The Role of Park Proximity and Social Support in Shaping Park Visitation, Physical Activity, and Perceived Health among Older Adults", Journal of Physical Activity & Health, 4(2), pp.167~ (2007)
- Qu, H., "A Model of Destination Branding : Integrating The Concepts of The Branding and Destination image", Tourism Management, 32(3), pp.465~476 (2011)