백화점 문화의 등장과 러시아인의 삶의 질 변화: 지방 사례를 중심으로
The Emergence of Shopping Mall Culture and the Changes of the Quality of Life in Russia: Focusing on regions
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This study aims to examine the quality of life in the regions of Russia, especially considering the emergence of the mall as the consumption of space. Modern Russian shopping mall today turned into the consumption of space for goods and services, adapted to the tastes and preferences of Russian consumers. In this context, modern shopping mall have a significant impact on the process of changing the culture of life in Russia. For analytical purposes, a series of interviews with representatives of non-governmental organizations and ordinary citizens of Oryol and Tula oblast was conducted. And author used various official statistical data related to quality of life in Russia. According to the analysis, the degree of satisfaction of life at Tula inhabitants was slightly higher degree of satisfaction of life at Oryol inhabitants, however, significant differences were not found. But representatives of the two regions agree with the positive role of shopping mall as a commercial and cultural space. Thus, the modern shopping mall contribute to the development of quality of life and consumer culture in the regions, as well as have a positive impact on the degree of satisfaction with the daily life of citizens. It was also found that one of the elements that have a tremendous impact on the quality of life in Russia, is a government policies and state support for the citizens.
Abstract
This study aims to examine the quality of life in the regions of Russia, especially considering the emergence of the mall as the consumption of space. Modern Russian shopping mall today turned into the consumption of space for goods and services, adapted to the tastes and preferences of Russian consumers. In this context, modern shopping mall have a significant impact on the process of changing the culture of life in Russia. For analytical purposes, a series of interviews with representatives of non-governmental organizations and ordinary citizens of Oryol and Tula oblast was conducted. And author used various official statistical data related to quality of life in Russia. According to the analysis, the degree of satisfaction of life at Tula inhabitants was slightly higher degree of satisfaction of life at Oryol inhabitants, however, significant differences were not found. But representatives of the two regions agree with the positive role of shopping mall as a commercial and cultural space. Thus, the modern shopping mall contribute to the development of quality of life and consumer culture in the regions, as well as have a positive impact on the degree of satisfaction with the daily life of citizens. It was also found that one of the elements that have a tremendous impact on the quality of life in Russia, is a government policies and state support for the citizens.
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