<논문> 소비지 유통환경 변화와 농협의 역할

Abstract

Since the mid of 1990s, farmers have gotten more dependent on the retail markets to sale their agricultural products, while the retail markets have substantially been concentrated on a few large marketing firms. This means that farmers' marketing risks such as receiving lower prices are getting bigger. The marketing risks can be explained with the theory of the hold-up problem and the price discrimination. To countervail these risks and increase the farmers' market options it is a more effective strategy that farmers form cooperative and partially participate in the agricultural retail market.