할인점의 농산물 구매 특성에 대한 연구

Abstract

In Korea, the number of hypermarket (supercenter) store has surpassed three hundred during 2005. Also, based on the published report by Shinsegae Trade Research Institute, the scale of total sales amount of the retail industry is estimated to be near to 23.7 trillion won during 2005. Due to the large scale of purchase and sales' volume of handling agricultural products, the hypermarket industry in Korea has also imposed a huge impact on both retail and producers' shipping-point market. Thus, we performed research project focusing on identifying the procurement behavior of agricultural products by major supercenters in Korea. The estimated amount of agricultural products excluding fishery and livestock products is around 3.22 trillion won. It is forecasted to be extended in the near future. Also, on the matter of procurement of agricultural products by hypermarket retailers, as the transaction volume is getting much bigger, the level of pre-requisite requirement associated with agricultural products' quality will be more intensified than before such as lower unit price and higher product quality.