국내 프랜차이즈 사업 성공요인 분석 - 광주 전남 CEO를 중심으로 -
Success Factors Analysis of Domestic Franchise Business - A Study on the CEO of Kwangju and Jeonnams -
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In this paper, We conducted to find out what factors may affect the development of franchise businesses by reviewing the success factors of the domestic franchise business. The research was conducted by the CEOs of Gwangju and Jeonnam Franchise Business and a total of 137 items were used in the empirical analysis. Factors influencing success of the franchise business were designed in five areas : ability of the franchise CEO, franchise system, brand management, capacity of the parent store, and product differentiation. We conducted multiple regression analysis and simple regression analysis for the research assumptions, Validation of the relationship between variables revealed that the ability of the franchise CEOs, franchise systems, brand management, and product differentiation did not significantly affect the increase in member sales, so the ability of the shareholders to increase their sales was important. However, the impact on revenue growth at franchise headquarters has all been significant, The increase in sales of franchises has a significant influence on the increase in profits of franchise headquarters, the report said. It was also found that an increase in the sales of franchises has a significant influence on the success of franchises. Finally, it was revealed that increasing profits at franchise headquarters significantly affects the success of the franchise business.
Abstract
In this paper, We conducted to find out what factors may affect the development of franchise businesses by reviewing the success factors of the domestic franchise business. The research was conducted by the CEOs of Gwangju and Jeonnam Franchise Business and a total of 137 items were used in the empirical analysis. Factors influencing success of the franchise business were designed in five areas : ability of the franchise CEO, franchise system, brand management, capacity of the parent store, and product differentiation. We conducted multiple regression analysis and simple regression analysis for the research assumptions, Validation of the relationship between variables revealed that the ability of the franchise CEOs, franchise systems, brand management, and product differentiation did not significantly affect the increase in member sales, so the ability of the shareholders to increase their sales was important. However, the impact on revenue growth at franchise headquarters has all been significant, The increase in sales of franchises has a significant influence on the increase in profits of franchise headquarters, the report said. It was also found that an increase in the sales of franchises has a significant influence on the success of franchises. Finally, it was revealed that increasing profits at franchise headquarters significantly affects the success of the franchise business.
참고문헌 (24)
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