인터넷 전문은행 선택속성이 만족과 행동의도에 미치는 영향
The Effect of Choice Attributes of Internet primary bank on Satisfaction and Behavioral Intention
0
조회
0
다운로드
2
인용
0
참고문헌
키워드
초록
In recent years, interest in internet primary bank has increased in South Korea, and marketing strategies for the success of the bank are needed. The purpose of this study is to analyze the effect of bank choice attributes on satisfaction and behavioral intention of Internet primary bank users. A convenience sampling was used and a structural equation of AMOS 20.0 was used for hypothesis testing. The results of the study are as follows. First, information, transaction, and communication of the choice attributes have positive effects on satisfaction. Second, information, transaction, and communication of the choice attributes have positive effects on behavioral intention. Third, satisfaction has a positive effect on behavioral intention. The theoretical and practical implications and limitations of the research are presented in the conclusion.
Abstract
In recent years, interest in internet primary bank has increased in South Korea, and marketing strategies for the success of the bank are needed. The purpose of this study is to analyze the effect of bank choice attributes on satisfaction and behavioral intention of Internet primary bank users. A convenience sampling was used and a structural equation of AMOS 20.0 was used for hypothesis testing. The results of the study are as follows. First, information, transaction, and communication of the choice attributes have positive effects on satisfaction. Second, information, transaction, and communication of the choice attributes have positive effects on behavioral intention. Third, satisfaction has a positive effect on behavioral intention. The theoretical and practical implications and limitations of the research are presented in the conclusion.
참고문헌 (25)
- 정현재, "한국형 인터넷전문은행 도입의 영향에 관한 연구", Financial Planning Review, 9(3), pp.1~22 (2016), 한국FP학회
- Financial Services Commission, "Recent trends in Internet primary banking and financial sector's response movement, Press Releases", ~ (2017)
- "McKinsey Global Banking Annual Review, The Fight for the Customer", McKinsey & Company, ~ (2015)
- Lee, D. G., "Expectations and challenges", Financial Briefs, 26(18), pp.1~8 (2017)
- Kotler, P., "Marketing for Hospitality and Tourism" (2003), Prentice Hall
- Lewis, R. C., "The Basic of Hotel Selection", The Cornell H. R. A Quarterly, 25, pp.54~69 (1984)
- Fodeness, D., "Measuring Tourism Motivation", Annuals of Tourism Research, 21(3), pp.555~581 (1994)
- 오민재, "쇼핑 지역과 만족에 의한 쇼핑 선택속성 시장세분화 연구", 관광레저연구, 24(4), pp.461~478 (2012), (사)한국관광레저학회[DOI]
- A. Parasuraman, "E-S-QUAL : A Multiple-Item Scale for Assessing Electronic Service Quality", Journal of Service Research, 7(3), pp.1~21 (2005)
- 이문규, "e-SERVQUAL: 인터넷 서비스 품질의 소비자 평가 측정 도구", 마케팅연구, 17(1), pp.73~95 (2002), 한국마케팅학회
- Kotler, P., "Marketing Management" (2016), Pearson
- Bolton, L. L, "Consumer Perceptions of Price(Un)Fairness", Journal of Consumer Research, 29(4), pp.474~449 (2003)
- Baker D. A., "Quality, Satisfaction and Behavioral intentions", Annals of Tourism Research, 27(3), pp.785~804 (2000)
- 하성보, "스마트폰의 이용형태와 이용환경이 갖는 사회문화적 함의 고찰 : 미디어생태학적 관점을 중심으로", 한국콘텐츠학회 논문지, 11(7), pp.89~99 (2011), 한국콘텐츠학회
- 정지희, "호텔 비교사이트의 선택속성이 고객만족과 행동의도에 미치는 영향", 인터넷전자상거래연구, 18(6), pp.105~117 (2018), 한국인터넷전자상거래학회[DOI]
- 주신옥, "항공사 웹사이트의 e-서비스품질이 e-브랜드 이미지와 행동의도에 미치는 영향", 관광경영연구, 20(6), pp.459~476 (2016), 관광경영학회
- 김용재, "마리나 선택 시 매력속성, 서비스품질, 고객만족이 충성도에 미치는 영향", Journal of The Korean Data Analysis Society, 17(1), pp.321~332 (2015), 한국자료분석학회
- Ma, Z., "Evidence on e-banking customer satisfaction in the China commercial bank sector", Journal of Software, 7(4), pp.927~933 (2012)
- Bitner, M. J., "Service Scapes : The Impact of Physical Surroundings on Customers and Employees", Journal of Marketing, 56, pp.57~71 (1992)
- Zeithaml V. A., "Service Quality, Profitability, and the Economic Worth of Customers : What We Know and What We Need to Learn", Journal of the Academy of Marketing Science, 28(1), pp.67~85 (2000)
- 이혜진, "관람객의 서비스품질 인식이 만족도와 행동의도에 미치는 영향: 제10회 광주비엔날레를 사례로", 예술경영연구, (34), pp.91~114 (2015), 한국예술경영학회
- LIULU, "소비성향, 모바일 간편 결제서비스 선택속성과 행동의도에 관한 실증적 연구: 중국 소비자 중심으로", e-비즈니스연구, 20(2), pp.3~17 (2019), 국제e-비즈니스학회[DOI]
- Baker, B, "Destination Branding for Small Cities" (2007), Creative Leap Books
- Nunnally, I. C., "Psychometric Theory" (1994), McGraw-Hill
- Hair, J. F., "Multivariate Data Analysis" (1998), Prentice-Hall