본문 바로가기
KERD
논문KCI 등재

Dieticians’ intentions to recommend functional foods: The mediating role of consumption frequency of functional foods

0

조회

0

다운로드

3

인용

0

참고문헌

키워드

초록

This study explored the conceptual framework of dieticians’ intentions to recommend functional food and the mediating role of consumption frequency. A web-based survey was designed using a self-administered questionnaire. A sample of Korean dieticians (N=233) responded to the questionnaire that included response efficacy, risk perception, consumption frequency, and recommendation intention for functional foods. A structural equation model was constructed to analyze the data. We found that response efficacy was positively related to frequency of consumption of functional foods and to recommendation intention. Consumption frequency also positively influenced recommendation intention. Risk perception had no direct influence on recommendation intention; however, the relationship was mediated completely by consumption frequency. Dieticians’ consumption frequency and response efficacy were the crucial factors in recommending functional foods. Dieticians may perceive risks arising from the use of functional foods in general, but the perceived risks do not affect ratings describing dieticians’ intentions to recommend them. The results also indicated that when dieticians more frequently consume functional foods, the expression of an intention to recommend functional foods may be controlled by the salience of past behaviors rather than by attitudes.

Abstract

This study explored the conceptual framework of dieticians’ intentions to recommend functional food and the mediating role of consumption frequency. A web-based survey was designed using a self-administered questionnaire. A sample of Korean dieticians (N=233) responded to the questionnaire that included response efficacy, risk perception, consumption frequency, and recommendation intention for functional foods. A structural equation model was constructed to analyze the data. We found that response efficacy was positively related to frequency of consumption of functional foods and to recommendation intention. Consumption frequency also positively influenced recommendation intention. Risk perception had no direct influence on recommendation intention; however, the relationship was mediated completely by consumption frequency. Dieticians’ consumption frequency and response efficacy were the crucial factors in recommending functional foods. Dieticians may perceive risks arising from the use of functional foods in general, but the perceived risks do not affect ratings describing dieticians’ intentions to recommend them. The results also indicated that when dieticians more frequently consume functional foods, the expression of an intention to recommend functional foods may be controlled by the salience of past behaviors rather than by attitudes.

참고문헌 (47)

  1. IOM, "Opportunities in the Nutrition and Food Sciences", pp.1994, NAS
  2. Hasler C, "Functional foods: their role in disease prevention and health promotion. Scientific Status Summary", Food Technol, 52, pp.63~70 (1998)
  3. Roininen K, "Quantification of consumer attitudes to health and hedonic characteristics of foods", Appetite, 33, pp.71~88 (1999)
  4. Bhaskaran S, "Buyer beliefs, attitudes and behaviour: foods with therapeutic claims", J Consumer Marketing, 19, pp.591~606 (2002)
  5. Dagevos H, "Consumers as four-faced creatures. Looking at food consumption from the perspective of contemporary consumers", Appetite, 45, pp.32~39 (2005)
  6. Verbeke W, "Consumer acceptance of functional foods: sociodemographic, cognitive and attitudinal determinants", Food Qual Prefer, 16, pp.45~57 (2005)
  7. De Jong N, "Demographic and lifestyle characteristics of functional food consumers and dietary supplement users", Br J Nutr, 89, pp.273~281 (2003)
  8. Van Kleef W, "Functional foods: health claim-food product compatibility and the impact of health claim framing on consumer evaluation", Appetite, 44, pp.299~308 (2005)
  9. Shepherd R, "Attitude and beliefs in food habits. In: Food choice, acceptance and consumption", pp.346~364 (1996), Blackie Academic & Professional
  10. Ajzen I, "Understanding attitudes and predicting social behaviour" (1980), Prentice Hall
  11. Beck K, "A conceptualization of threat communications and protective health behavior", Soc Psychol Quart, 44, pp.204~217 (1981)
  12. Danish consumers’ attitudes towards functional foods, "Poulsen JB", MAPP, ~, pp.Working paper no 62 (1999)
  13. Moon W, "Willingness to pay for non-GM foods in the US and UK", J Consum Aff, 37, pp.317~339 (2003)
  14. Frewer L, "Consumer acceptance of functional foods: issues for the future", Br Food J Hyg Rev, 10, pp.714~731 (2003)
  15. Cox DN, "Predicting intentions to consume functional foods and supplements to offset memory using an adaptation of protection motivation theory", Appetite, 43, pp.55~64 (2004)
  16. Urala N, "Attitudes behind consumers' willingness to use functional foods", Food Qual Prefer, 15, pp.793~803 (2004)
  17. Verbeke W, "Individual determinants of fish consumption: application of the theory of planned behaviour", Appetite, 44, pp.62~82 (2005)
  18. Patch CS, "Attitudes and intentions toward purchasing novel foods enriched with omega-3 fatty acids", J Nutr Educ Behav, 37, pp.235~241 (2005)
  19. Ernst MM, "Habituation of responding for food in humans", Appetite, 38, pp.224~234 (2002)
  20. Lindbladh E, "Habit versus choice: the process of decision-making in health-related behaviour", Soc Sci Med, 55, pp.451~465 (2002)
  21. Ronis DL, "Attitudes, decisions, habits as determinants of repeated behaviour. In: Attitude Structure and Function", pp.213~239 (1989)
  22. Bentler PM, "Model of attitude-behaviour relations", Psychol Rev, 5, pp.452~464 (1979)
  23. Kujala JT, "Price knowledge and search behavior for habitual, low involvement food purchases", J Econ Psychol, 14, pp.249~265 (1993)
  24. Pangborn RM, "Dietary fat intake and taste responses to fat in milk by under-, normal, and overweight women", Appetite, 6, pp.25~40 (1985)
  25. Tuorila H, "Prediction of reported consumption of selected fat-containing foods", Appetite, 11, pp.81~95 (1988)
  26. Saba A, "Attitudes, intention and habit: Their role in predicting actual consumption of fats and oils", J Hum Nutr Diet, 11, pp.21~32 (1998)
  27. Tinley EM, "How habitual caffeine consumption and dose influence flavour preference conditioning with caffeine", Physiol Behav, 82, pp.317~324 (2004)
  28. Honkanen P, "Intention to consume seafood-the importance of habit", Appetite, 45, pp.161~168 (2005)
  29. Martinez LMC, "Influence of purchase place and consumption frequency over quality wine preferences", Food Qual Prefer, 17, pp.315~327 (2006)
  30. Trudeau E, "Demographic and psychosocial predictors of fruit and vegetables intake differ: implications for dietary interventions", J Am Diet Assoc, 98, pp.1412~1417 (1998)
  31. Havas S, "Factors associated with fruit and vegetable consumption among women participating in WIC", J Am Diet Assoc, 98, pp.1141~1148 (1998)
  32. Van Duyn MA, "Association of awareness, intrapersonal and interpersonal factors, and stage of dietary change with fruit and vegetable consumption: a national survey", Am J Health Promot, 16, pp.69~78 (2001)
  33. Oh H, "Dinners’ perceptions of quality, value, and satisfaction", Cornell Hotel Restaur Adm Q, 41, pp.58~66 (2000)
  34. American Dietetic Association, "Position of the American Dietetic Association: The role of nutrition in health promotion and disease prevention program", J Am Diet Assoc, 98, pp.205~208 (1998)
  35. Pelletier S, "Effects of an educational program on intent to consume functional foods", J Am Diet Assoc, 102, pp.1297~1300 (2002)
  36. Lee YK, "The knowledge, attitudes, and practices of dietitians licensed in Oregon regarding functional foods, nutrient supplements and herbs as complementary medicine", J Am Diet Assoc, 100, pp.543~548 (2000)
  37. De Jong N, "The opinion of Dutch dietitians about functional foods", J Hum Nutr Diet, 17, pp.55~62 (2004)
  38. Byrne BM, "Structural Equation Modeling with AMOS: Basic Concepts, Applications, and Programming" (2001), Lawrence Erlbaum Associates
  39. Kline RB, "Principles and Practice of Structural Equation Modeling" (1998), Guilford Press
  40. Baron RM, "The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical consideration", J Pers Soc Psychol, 51, pp.1173~1182 (1986)
  41. Urala N, "Reasons behind consumers’ functional food choice", Nutritional Food Science, 33, pp.148~158 (2003)
  42. Backstrom A, "Dimensions of novelty: a social representation approach to new foods", Appetite, 40, pp.299~307 (2003)
  43. Functional foods: consumer perceptions in Denmark and England, "Jonas MS", The Åarhus School of Business, ~, pp.MAPP Working paper no 55 (1998)
  44. Saba A, "A study on the mediating role of intention in the impact of habit and attitude on meat consumption", Food Qual Prefer, 10, pp.69~77 (1999)
  45. Saba A, "The role of attitudes, intentions, habit in predicting actual consumption of fat containing foods in Italy", Eur J Clin Nutr, 54, pp.540~545 (2000)
  46. The impact of product experience, product involvement and verbal processing style on consumers’ cognitive structures with regard to fresh fish, "Sørensen E", The Aarhus School of Business, ~, pp.MAPP working paper no. 42 (1996)
  47. Schyver T, "Reported attitudes and beliefs toward soy food consumption of soy consumers versus non-consumers in natural foods or mainstream grocery stores", J Nutr Educ Behav, 37, pp.292~299 (2005)

관련 논문AI추천

이 간행물의 다른 논문 (11건)