슬로우 관광 활성화 연구: 부산지역을 중심으로

Abstract

Slow travel is about making conscious choices, and not letting the anticipation of arrival undermine the pleasure of the journey. By promoting slow tourism and developing as a slow city, it is important for tourists to reshape the relationship with place and with the communities. Many cities and countries are recognised the changes of tourism trends from mass tourism to alternative tourism in recent years but in the future it is important to combine mass and alternative tourism together to meet various tourists' taste and demands, therefore, cities should concentrate on developing slow tourism to consist of modernity and sustainability. Busan is the best place to promote new tourism trend of slow tourism in city. Busan is a city where physically and economically possible to adopt the concept of slow tourism starting with regions of Gijang and Gang-seo. These places are well known as not only unspoiled natures and well preserved lifestyle and also famous for special localities. Nowadays, Busan Metropolitan city is applying to be one of "slow cooperative cities" to the headquarter of cittaslow in Italy which is the first in the world. Therefore, this paper examines how Busan can be developed as a city of slow tourism to attract more tourists and also the way to build network between countries.