미용실 소비자의 라이프스타일에 따른 서비스품질 디스플레이, 정보원활용에 대한 상관관계
A Research on the Correlation of Lifestyle, Service Quality, Display, and Utilization of Informants of Beauty Shop Customers
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The objectives of the study were to analyze the factors of Lifestyle, service quality, display, utilization of informants; to examine the correlation between life style and service quality, between lifestyle and display, and between display and the source of information. Customer's various lifestyles were classified as price-oriented, trend oriented, brand oriented, convenience oriented, appearance oriented. This classification was meaningful and showed high level of reliability. Significant correlation between the lifestyle and service quality was found specially in appearance oriented customers. It was also found that the correlation between lifestyle and display is significant in appearance oriented customers. The correlation analysis between the display and utilization of informants showed that there was significant correlation in personal service, external/internal service, technical service, after service under human resource information factor. I hope the above mentioned findings of the study would be utilized for providing information for beauty shop customers.
Abstract
The objectives of the study were to analyze the factors of Lifestyle, service quality, display, utilization of informants; to examine the correlation between life style and service quality, between lifestyle and display, and between display and the source of information. Customer's various lifestyles were classified as price-oriented, trend oriented, brand oriented, convenience oriented, appearance oriented. This classification was meaningful and showed high level of reliability. Significant correlation between the lifestyle and service quality was found specially in appearance oriented customers. It was also found that the correlation between lifestyle and display is significant in appearance oriented customers. The correlation analysis between the display and utilization of informants showed that there was significant correlation in personal service, external/internal service, technical service, after service under human resource information factor. I hope the above mentioned findings of the study would be utilized for providing information for beauty shop customers.
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