화장관심도와 정보탐색이 여고생의 화장행동에 미치는 영향

Abstract

The objective of this study was to find the sub‐factors of makeup interest and makeup behavior and examine the effects of makeup interest and information search on makeup behavior among female high school students who are highly interested in their appearance. The subjects of this study were 200 female high school students living in Seoul and Cheonan, and the results of this study are as follows. First, makeup interest consisted of five factors: ‘fashion leadership,’ ‘self‐satisfaction,’ ‘appearance management,’ ‘other‐orientedness,’ and ‘appearance satisfaction.’ Information search consisted of two factors: ‘media information search’ and ‘non‐media (personal) information search.’ In addition, makeup behavior consisted of two factors: ‘basic and functional makeup behavior’ and ‘base and point color cosmetic behavior.’ Second, according to the results of examining the effects of the makeup interest factors on the media information search factors, ‘fashion leadership,’ ‘self‐satisfaction,’ ‘other‐orientedness,’ and ‘appearance management’ had a positive effect on ‘media information search,’ and among the makeup interest factors ‘fashion leadership’ made a relatively large contribution to ‘media information search.’ Third, according to the results of examining the effects of the makeup interest factors and the information search factors on ‘basic and functional makeup behavior,’ among the makeup interest factors ‘appearance management’ had a positive effect on ‘no expectation of functional makeup effects,’ and ‘appearance management’ and ‘self‐satisfaction’ had a positive effect on ‘expectation of functional makeup effects,’ but ‘appearance satisfaction’ had a negative effect. All of the information search factors had a positive effect on ‘basic and functional makeup behavior’ and, in particular, ‘media information search’ made a relative large contribution. In the results of examining the effects of the makeup interest and information search factors on ‘base and point color cosmetic behavior,’ among the makeup interest factors ‘appearance management’ had a positive effect on ‘Emphasis on base makeup skin expression’ and ‘appearance satisfaction’ had a negative effect. The objective of this study was to find the sub‐factors of makeup interest and makeup behavior and examine the effects of makeup interest and information search on makeup behavior among female high school students who are highly interested in their appearance. The subjects of this study were 200 female high school students living in Seoul and Cheonan, and the results of this study are as follows. First, makeup interest consisted of five factors: ‘fashion leadership,’ ‘self‐satisfaction,’ ‘appearance management,’ ‘other‐orientedness,’ and ‘appearance satisfaction.’ Information search consisted of two factors: ‘media information search’ and ‘non‐media (personal) information search.’ In addition, makeup behavior consisted of two factors: ‘basic and functional makeup behavior’ and ‘base and point color cosmetic behavior.’ Second, according to the results of examining the effects of the makeup interest factors on the media information search factors, ‘fashion leadership,’ ‘self‐satisfaction,’ ‘other‐orientedness,’ and ‘appearance management’ had a positive effect on ‘media information search,’ and among the makeup interest factors ‘fashion leadership’ made a relatively large contribution to ‘media information search.’ Third, according to the results of examining the effects of the makeup interest factors and the information search factors on ‘basic and functional makeup behavior,’ among the makeup interest factors ‘appearance management’ had a positive effect on ‘no expectation of functional makeup effects,’ and ‘appearance management’ and ‘self‐satisfaction’ had a positive effect on ‘expectation of functional makeup effects,’ but ‘appearance satisfaction’ had a negative effect. All of the information search factors had a positive effect on ‘basic and functional makeup behavior’ and, in particular, ‘media information search’ made a relative large contribution. In the results of examining the effects of the makeup interest and information search factors on ‘base and point color cosmetic behavior,’ among the makeup interest factors ‘appearance management’ had a positive effect on ‘Emphasis on base makeup skin expression’ and ‘appearance satisfaction’ had a negative effect.