피부관리실 브랜드 이미지가 고객만족 및 재방문에 미치는 영향

Abstract

Today, it cannot be denied that taking care of one’s appearance is a common interest to all people regardless of ancient and modern times along with human history. That is, taking care of their appearance to express themselves beautifully is important living culture pursuing beauty and trying to express beautifully and heathy by giving direct changes to the human body is the most basic self expression method. For this, a lot of efforts and time are invested and they are trying to get good evaluation and the method is done actively without distinction of sex. Thus, this researcher selected skin care room, which is the most accessible and where one can get a quick effect with low cost among active methods to express and appeal oneself, as the research target. Judging by the trend that skin care companies these days expand and brand the distribution as they become commercializedㆍfranchised, brand image that is, brand name, reputation, facilities, price, service will serve as important selection elements on revisit of customer satisfaction and this study is considered to contribute to restoration and maintenance of high awareness of skin care room, positive image enhancement, customer satisfaction rise, establishment best marketing strategies for revisit and this study attempts to find out on that brand image affects customer satisfaction and customer satisfaction affects revisit.