연령대별 남성헤어스타일 선호도에 관한 연구 -울산광역시 거주남성을 중심으로-

Abstract

Socially, one’s appearance has gained importance in the evaluation of his/her work performance and in maintaining good relationships with others. As a result, men have become more interested in their looks and have made efforts to build a positive image. With the emergence of this trend, the male grooming product market has flourished across industries including fashion, plastic surgery, cosmetics, grooming salons for men and skin care salons for men. Various factors play a part in building personal appearance, but hair style is a critical element. To make a complete hair style, people use a variety of changes through haircut, hair dyeing and perms to build the best image. This study has attempted to investigate men’s preference in hair styles and hair images by age and determine if they have a different perspective regarding hair style, hair care and use of beauty salons by age. According to the investigation, a significant difference was observed in terms of men’s preference in hair style image, haircut and hair color. According to a test of men’s hair style care by age, a significant difference was found in average hair care expenses per visit to beauty salons, reasons for not having the hair style they wanted, reasons behind their current hair style and hairstyling products currently being used. It is expected that the results of this study could be used as basic data to highlight the importance of male customer characteristics by age and attract more male customers.