성인 남성의 외모관리행동과 특성에 관한 연구

Abstract

Looks in mordern society is one of the important elements that I can reveal about myself. People spare no effort to get fine looking as appearance effects have a influence on social relationship and psychological stability. Decoration is no longer the exclusive property of the female so, beauty industry related to male has grown rapidly, for example, fashion, cosmetics, accessories, hair styling, skin care, fitness, plastic surgery, and so on. The sample group for this study is men in the age of 20's to 50's. The differences in group based on the demographic characteristics are related to age, educational backgroud, and income. Through this study, the following conclusions could be made: To find relation between general characteristics and characteristics towards managing external appearance, it was conducted cross-tabulations. There was a broad distinction in many articles as per age, income, and job. It was classified 4 types that are associated with correlation to grasp attitude towards appearance care. Pursuing fashion style, pursuing hair style, pursuing skin care, pursuing fitness. To find relation between 4 types and general characteristics, cross-tabulations was conducted. There was a broad distinction in many articles. This study proved that men consider their external appearance and adorn themselves variously. It will help collect basic data regarding males and sales assistants in the field of men's wear and beauty industry.