미용종사자의 이미지 메이킹에 따른 직무만족 및 직무성과에 관한 연구

Abstract

In an era of image competition, there is a rising demand for beauty because of the increase in the population of working women, men’s interest in appearance and changes of consciousness. In fact, a relatively large market targeting individuals has been created. As appearance becomes a critical factor in first impressions, no matter how talented an individual is, without the appropriate image or attitude that individual could be underestimated. Because beauty workers serve customers face-to-face, they can be immediately aware of customer responses. Therefore, image creation is very important to them. Based on these circumstances, this study investigated the effects of image creation on beauty workers’ job satisfaction and job performances and found the following: First, according to analysis of demographic characteristics, a statistically significant difference was found in age, marital status, education, college major and region. In terms of type of business, a significant difference was observed in type of job, length of employment and duration of work. Second, according to factor analysis and reliability analysis on how image creation is correlated with job satisfaction and job performances, a degree of reliability was observed. Third, a significant correlation was observed between image creation and job satisfaction/job performances.