문화 원형으로서 브라질 낙천성의 형성과정과 사회적 투영
Formation process of the Brazilian optimism as cultural prototypes and its social projection
0
조회
0
다운로드
3
인용
0
참고문헌
키워드
초록
This research goes to handle with the formation and the evolution of Brazilians’ Dionysian character or properties in diachronic view point and to read, synchronically, Brazilian social phenomena through them. Basically Brazil is composed of three distinct races: the African Black, the European White and the Indios. As national characters usually reflect its culture, it is natural to suppose that the Brazilians’ Dionysian properties also result from it, namely Brazilian culture formed since its discovery in 1500. It is argued here that these properties are linked closely to their thinkings: primitive beliefs and Roman Catholicism. The Brazilians’ Dionysian characters, formed and developed along with the formation of Brazil, now have considerable influence on Brazilian way of life. The Dionysian properties in question now allow us to interpret more properly the cultural indexes developed in terms of Hofstede. And finally this study on Brazilian national characters help us to make inroads of cultural goods in Brazilian market.
Abstract
This research goes to handle with the formation and the evolution of Brazilians’ Dionysian character or properties in diachronic view point and to read, synchronically, Brazilian social phenomena through them. Basically Brazil is composed of three distinct races: the African Black, the European White and the Indios. As national characters usually reflect its culture, it is natural to suppose that the Brazilians’ Dionysian properties also result from it, namely Brazilian culture formed since its discovery in 1500. It is argued here that these properties are linked closely to their thinkings: primitive beliefs and Roman Catholicism. The Brazilians’ Dionysian characters, formed and developed along with the formation of Brazil, now have considerable influence on Brazilian way of life. The Dionysian properties in question now allow us to interpret more properly the cultural indexes developed in terms of Hofstede. And finally this study on Brazilian national characters help us to make inroads of cultural goods in Brazilian market.
참고문헌 (31)
- 니콜라스 사라디, "운명의 날" (2009), 에코의 서재
- 송태욱, "십자군 이야기" (2011), 문학동네
- 이승용, "중세기독교 사상과 『루지아다스』의 이단적 상징에 대한 이해", 외국문학연구, (41), pp.281~304 (2011), 외국문학연구소
- 이승용, "소비가치유형에 따른 한국과 브라질 광고 비교 - 맥주광고를 중심으로", 중남미연구, 31(1), pp.95~120 (2012), 중남미연구소
- 이승용, "브라질 광고와 문화" (2014), 산지니
- 임두빈, "‘제이칭뉴’(jeitinho brasileiro)를 통해 본 브라질의 일상 문화코드", 글로벌문화콘텐츠, (11), pp.53~74 (2013), 글로벌 문화콘텐츠학회
- 임소라, "브라질 흑인 운동의 수동적 특징과 배경", 포르투갈-브라질 연구, 11(1), pp.5~26 (2014), 한국 포르투갈-브라질 학회
- 정보은, "지식정보사회에서 문화자본으로서 브라질 제이치뉴(jeitinho)와 중국의 꽌시(關係)", 포르투갈-브라질 연구, 10(1), pp.83~107 (2013), 한국 포르투갈-브라질 학회
- Ameida, Alberto Carlos, "A cabeça do brasileiro" (2007), Editora Record
- Bastide, Roger, "The African Religions of Brazil" (1960), The Johns Hopkins University Press
- Camões, Luíz, "Os Lusíadas. Edição organizada por Emaniel Paulo Ramos em 1980", Porto Editora
- DaMatta, Roberto, "O que é brasil?" (2004), Editora Rocco
- Floch, Jean-Marie, "Sémiotique, Marketing et Communication" (1990), PUF
- Florida, Richard, "The Rise of Creative Class" (2010), Basic Books
- Freyre, Gilberto, "Brazilian National Character in the Twentieth Century", The ANNALS of the American Academy of Political and Social Science, 370, pp.57~62 (1967)
- Holanda, Sérgio Buarque de, "Raízes do Brasil. Edição Comemorativa 70 anos" (1956), Companhia das Letras
- Ladeira, Wagner Jr., "Consumption among Brazilian Women and the Role of Persuation: An Analysis of Hedonic", Utilitarian Values ina Materialistic Scenario, 2013, pp.4(2), 26~33
- Prado Jr., Caio, "Formção do Brasil Contemporâneo" (1942), Companhia das Letras
- Rodrigues, Ronaldo, "Brazilian jeitinho: Understanding and explaining an indigenous psychological construct", Interamerican Jounal of Psychology, 45(1), pp.27~36 (2011)
- Véras, E. Zoeller, "Cultural Differences Between Countries: The Brazilian and the Chinese ways of Doing Business", Proceedings of the 7th Conference on Innovation & Managenent (1986)