20대의 선거 참여를 장려하기 위한 모바일 서비스 디자인 연구

Abstract

In case of the people in their 20s who experienced elections for the first time, or had an experience in giving up on voting due to indifference to elections, their turnout at elections is still insufficient in comparison with other generations, and their interest in elections is also relatively low. The preceding researches with regard to this issue have been restricted to the quantitative analysis of factors in voter turnout from the policy aspects, and to the plan for promotion of universal voters’ participation in elections using media. Accordingly, this study researched and analyzed the relevant cases first, and conducted online-based user research targeting those in their 20s without election experience. It intended to make those in their 20s have interest in elections and perceive the importance of elections. The study also searched for the ways to increase the voter turnout at elections by suggesting the mobile election information service using a special user experiential analysis tool based on the above research. This study may have its originality and value as extensible convergence research in terms that it attempted open research from the perspective of design which could arouse interest of those in their 20s while overcoming the limitations of the existing preceding researches.