빅데이터 분석 시장 활성화를 위한 기술적, 제도적 요인에 관한 연구: 전문가 심층인터뷰 방법을 중심으로

Abstract

Interest in big data is growing throughout the industries and companies are developing profit models that create and optimize business value using big data analysis solutions. The governments and industries of leading countries are using big data as an important tool to solve various problems and issues as well as for establishing future strategies and making strategic decisions. The Korean government has a clear determination to stimulate the big data market and is increasing its budget for big data, but big data related companies are not making high profits due to the lack of business models. Furthermore, private companies are assuming a conservative position toward investments in big data due to insufficient success stories of big data use in various areas. In this study, therefore, the delphi survey and in-depth interview methodologies were used to identify the resistance factors of the big data market activation and elucidate the technical and institutional factors required to stimulate big data analysis. The results of this study revealed that big data experts suggested five technical and institutional factors required to stimulate the big data analysis market including: (1) improvement of technologies for machine learning and artificial intelligence techniques, (2) personal information protection act revision for activating the use of de-identification of personal information and big data industry promotion act legislation, (3) the need to nurture specialists such as data scientists and big data analysis, (4) the need to actively open public data, and (5) developing and refining components in data governance framework.