미디어시대의 디지털콘텐츠 산업 활성화 정책의 방향

Abstract

This study is to make a plan to quickly respond to the transforming digital contents market in the era of new media. Now the contents market is under a big change due to the rapid progress of IT industry and fast increasement of supply of digital contents. A strategy of balanced development is demanded that considers harmony between proficiency, sociality and culturalism of contents industry and it is necessary to approach it systematically in the level of mid and long term policy. Therefore this study attempted to present a plan of activating digital contents industry considering its pluralism in the level of strategy. However the suggestion will not be a concrete and new policy. Rather this study will evaluate if the present policy reflects the altered environment of contents industry fully by comparatively reviewing the contents policy of the past and the present in order to suggest a plan of improvement. Followings are the problems to investigate of this study ; First, comparative analysis of the systematical and industrial characteristics of the domestic past and present policy of activating contents. Second, the analysis of the point to improve concerning the policy of activating digital contents in the era of new media. Followings are the conclusion ; First, it is absolutely necessary to prepare a communication policy on the level of state. Second, the national communication policy including the policy of contents industry demands post merger. Lastly, it should be considered that the power of development of next generation ICT depends on the contents industry, but the foundation of development of contents industry depends on cultural infra. This study is a plan to respond quickly to the change of domestic digital contents market. It is suggested on the level of policy as a plan of activation to face the new, big change of the contents market due to the rapid progress of IT industry and fast increasement of supply of digital contents.