광고사진에서 AI(인공지능) 이미지의 가능성에 관한 연구 - 뷰티 모델 촬영을 중심으로
Analysis of Possibility of AI(Artificial Intelligence) Images in Advertising Photography - Focusing on the beauty model photography
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Artificial intelligence technology has developed rapidly in recent years, and has been prominent in various fields of society. AI is no longer only considered in engineering and medicine, and it has a lot of influence on the art world. This research analyzed the possibility of image generation artificial intelligence, focusing on beauty model photography among advertising photography. First, analyzing the current utilization status of artificial intelligence and conducted a total of two surveys on consumers who may consume beauty products. The survey provided both the actual beauty and artificial intelligence images which was produced as a Midjourney program. In the first survey, the sample group was asked a subjective question, and in the second survey, a total of 10 images were randomly presented to conducting a preference survey was conducted. As a result of the first survey, positive and negative answers were presented as to whether advertising photography could be replaced with artificial intelligence images, and the results of the second survey showed high preference for artificial intelligence images in most Questionnaire. This study is focused on artificial intelligence in advertising photography, and it is expected that many photographers will be interested in the development of artificial intelligence as well as the advertising photography industry in the future.
Abstract
Artificial intelligence technology has developed rapidly in recent years, and has been prominent in various fields of society. AI is no longer only considered in engineering and medicine, and it has a lot of influence on the art world. This research analyzed the possibility of image generation artificial intelligence, focusing on beauty model photography among advertising photography. First, analyzing the current utilization status of artificial intelligence and conducted a total of two surveys on consumers who may consume beauty products. The survey provided both the actual beauty and artificial intelligence images which was produced as a Midjourney program. In the first survey, the sample group was asked a subjective question, and in the second survey, a total of 10 images were randomly presented to conducting a preference survey was conducted. As a result of the first survey, positive and negative answers were presented as to whether advertising photography could be replaced with artificial intelligence images, and the results of the second survey showed high preference for artificial intelligence images in most Questionnaire. This study is focused on artificial intelligence in advertising photography, and it is expected that many photographers will be interested in the development of artificial intelligence as well as the advertising photography industry in the future.
참고문헌 (20)
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