임실N치즈축제 성공요인 중요도 분석 - 전문가와 지역주민 인식 비교를 중심으로 -

Abstract

The purpose of this study is to analyze the differences in the perception of importance between the groups of experts and local residents on the success factors of the Imsil N Cheese Festival, and to provide the basis for establishing a successful model of the Imsil N Cheese Festival in the future, and to help build a successful model of the regional festival in each region in the future. To this end, 30 copies of the expert questionnaire (10 public officials, 10 local residents, and 10 experts) were analyzed by the AHP. Relative importance was analyzed by comparing two indicators with each other by using a two-way comparison method. For the survey, three areas were selected for the primary level, nine for the secondary level and 26 for the third level. The value of the eigenvector from the final sample was obtained using the AHP specialized program "Expert Choice 11.5". There are three kinds of analysis results. First, there is a difference in perception between groups of experts and local residents about the success factors of the Imsil N Cheese Festival. Second, political and administrative factors were found to be important factors at the first level of the Imsil N cheese industry, and abundant food at the second level, the will of the group leader, and Father Chung Ji-hwan. Third, cheese & pizza, full budget support, 10 million chrysanthemum flowers, Father Jung Ji-hwan and Cheese History for 50 years were found to be important factors in the third level. The policy implications of this study are threefold. First, active attention and support from the head of the local government are needed. Second, it is necessary to upgrade the Imsil N Cheese Festival with 10 million chrysanthemums. Third, it is necessary to create a multi-square for the creation of roses and the promotion of the rural theme park project, and to connect the movement of the Cheese Theme Park and the Rural Theme Park in Cheese Village so that the local Cheese Village can coexist.