새로운 플랫폼 시대의 한국화산업 진흥 방안 - 내수 진작을 중심으로

Abstract

The Korean film, which is based on Kim Doo-san's <The Fight for Justice>, which was unveiled on October 27, 1919, is celebrating its 100th anniversary next year. Despite the poor industrial environment, the film industry, which was born during the Japanese colonial rule period, has been steadily developing. As a result, the box office sales are the seventh in the world in terms of size and the fifth in both the number of audiences and productions did. Although the Korean film industry has a relatively small domestic market, it has made very dynamic changes and developments. But there is a concern that the film industry will no longer be developed industrially. At this point, building a healthy cinema ecosystem is a top priority for all policies and systems for promoting the film industry. Currently, most of the risk factors in the film industry are caused by the damage of the cinema ecosystem. The strengthening of cinema literacy presented in this paper will provide momentum to create a sustainable cinema culture and the establishment of a new profit model can be regarded as a practical way to search for healthy cinema ecosystem. In the 21st century digital media environment, film will be consumed in the form of OTT or streaming services rather than theaters. Developing a revenue model for a new platform is consistent with the current trend. In addition, the theater, which is regarded as the old media, should consider the paradigm shift to make it possible to reverse re-mediation. The screening of alternative content, which is claimed in this paper, will provide new vitality to the theater, and the introduction of cinema cards will open doors to the stagnant film industry.