한국 진출 다국적기업 자회사의 사회책임활동이 자회사 현지 직원들의 조직동일시와 조직시민행동에 미치는 영향
The Effect of Corporate Social Responsibility of MNE Subsidiaries in Korea on the Host Country Nationals’ Organizational Identification and Organizational Citizenship Behavior
0
조회
0
다운로드
21
인용
0
참고문헌
키워드
초록
본 연구는 사회정체성이론과 신호이론 등에 기반을 두어 한국 진출 다국적기업 자회사의 사회책임활동이 자회사 현지 직원들의 조직동일시와 조직시민행동에 미치는 영향을 살펴보았다. 구체적으로 다국적기업 자회사의 사회책임활동은 다국적기업 자회사의 조직시민행동에 정(+)의 영향을 미칠 것이라고 주장하였다. 또한 다국적기업의 본사가 위치한 국가와 한국 간의 문화적 거리가 멀수록, 그리고 본사 지분율이 높을수록 사회책임활동과 조직동일시 간의 관계가 강하게 나타날 것이라고 주장하였다. 뿐만 아니라 자회사 현지 직원들의 조직동일시는 조직시민행동에 정(+)의 영향을 미칠 것이라고 주장하였다. 24개국 출신, 75개 한국 내 다국적기업 자회사에 근무 중인 505명의 한국 직원들을 대상으로 설문조사를 통해 획득한 자료를 활용하여 위계적 회귀분석을 실시하여 이상의 주장을 실증적으로 검증하였다.
Abstract
In this study, we examine the effect of the corporate social responsibility (CSR) of multinational enterprise (MNE) subsidiaries in Korea on the host country nationals (HCNs)’ organizational identification (OI) and organizational citizenship behavior (OCB) based on social identity theory and signaling theory. This study suggests that the corporate social responsibility of MNE subsidiaries positively influence on the HCNs’ OI. In addition, we propose that the cultural distance and the parent’s ownership stake in the subsidiary positively moderate the relationship between the CSR and the HCNs’ OI. Moreover, we hypothesize a positive relationship between the HCNs’ OI and OCB. These propositions are generally supported by hierarchical regression analysis of 505 HCNs in 75 MNE subsidiaries that originate from 24 countries. We discuss the theoretical and managerial implications, and provide suggestion for future research.
참고문헌 (86)
- 김동주, "이해관계자 관점에서 본 기업의 외부적 CSR 활동과 종업원 및 주주의 이익", 인적자원관리연구, 16, pp.29~48 (2009), 한국인적자원관리학회
- 김병균, "중국진출 한국기업의 사회적 책임(CSR)에 관한 사례연구", 국제경영리뷰, 16(3), pp.235~265 (2012), 한국국제경영관리학회
- 김해룡, "CSR활동의 적합성과 CSR연상: 종업원 동일시를 중심으로", 경영학연구, 39(4), pp.881~905 (2010), 한국경영학회
- 박병일, "다국적기업의 사회적 책임활동과 이해관계자 이론: Greenfield versus Brownfield", 국제경영리뷰, 17(1), pp.21~59 (2013), 한국국제경영관리학회
- 박영렬, "해외자회사의 인력 현지화 결정요인에 관한 실증연구 - 해외자회사 조직 내부의 속성을 중심으로", 국제경영연구, 22(2), pp.71~99 (2011), 한국국제경영학회
- 배준영, "주재원 비율과 다국적기업 자회사 현지 직원의 조직일체감 간의 관계 - S-곡선 가설 -", 인적자원관리연구, 19(4), pp.27~52 (2012), 한국인적자원관리학회
- 배준영, "한국 진출 다국적기업 자회사의 인력구성 정책이 자회사 현지 직원의 조직동일시에 미치는 영향", 인적자원관리연구, 20(3), pp.259~284 (2013), 한국인적자원관리학회
- 변선영, "한․일 기업의 전략적 CSR 활동과 기업성과", 국제경영연구, 22(1), pp.83~110 (2011), 한국국제경영학회
- 이동선, "권한위임과 지각된 조직지원이 조직동일시와 맥락수행에 미치는 영향", 한국심리학회지: 산업 및 조직, 24(1), pp.183~206 (2011), 한국산업및조직심리학회
- 최희원, "CEO 변혁적 리더십 특질과 기업의 재무성과가 CSR에 미치는 영향", 인적자원관리연구, 18(2), pp.213~234 (2011), 한국인적자원관리학회
- 홍현민, "사회공헌의 흐름: ‘자선’에서 ‘박애’로", SERI 경영노트, 183, pp.1~10 (2013)
- Aiken, L. S., "Multiple regression : Testing and interpreting interaction" (1991), Sage Publications
- Albinger, H. S., "Corporate social performance and attractiveness as an employer to different job seeking populations", Journal of Business Ethics, 28(3), pp.243~253 (2000)
- Armstrong, J. S., "Estimating nonresponse bias in mail surveys", Journal of Marketing Research, 14(3), pp.396~402 (1977)
- Aronson, E., "The social animal(6th ed)" (1992), W. H. Freeman
- Ashforth, B. E., "Social identity theory and the organization", Academy of Management Review, 14(1), pp.20~39 (1989)
- Backhaus, K. B., "Exploring the relationship between corporate social performance and employer attractiveness", Business and Society, 41(3), pp.292~318 (2002)
- Baron, R. M., "The moderator-mediator variable distinction in social psychological research : Conceptual, strategic, and statistical considerations", Journal of Personality and Social Psychology, 51(6), pp.1173~1182 (1986)
- Birkinshaw, J. M., "Configurations of strategy and structure in subsidiaries of multinational corporations", Journal of International Business Studies, 26(4), pp.729~753 (1995)
- Campbell, J. T., "Multinationals and corporate social responsibility in host countries: Does distance matter?", Journal of International Business Studies, 43(1), pp.84~106 (2012)
- Carroll, A. B., "The pyramid of corporate social responsibility : Toward the moral management of organizational stakeholders", Business Horizons, 34(4), pp.39~48 (1991)
- Cheney, G., "On the various and changing meanings of organizational membership : A field study of organizational identification", Communication Monographs, 50(4), pp.342~362 (1983)
- Cheney, G., "The rhetoric of identification and the study of organizational communication", Quarterly Journal of Speech, 69(2), pp.143~158 (1983)
- Cochran, P. L., "Corporate social responsibility and financial performance", Academy of Management Journal, 27(1), pp.42~56 (1984)
- Dalal, R. S., "A meta-analysis of the relationship between organizational citizenship behavior and counterproductive work behavior", Journal of Applied Psychology, 90(6), pp.1241~1255 (2005)
- Dukerich, J. M., "Beauty is in the eye of the beholder : The impact of organizational identification, identity, and image on the cooperative behaviors of physicians", Administrative Science Quarterly, 47(3), pp.507~533 (2002)
- Dutton, J. E., "Organizational images and member identification", Administrative Science Quarterly, 39(2), pp.233~263 (1994)
- Eden, L., "Advances in international management, 16", pp.187~221 (2004), Elsevier
- Fombrun, C., "What’s in a name? Reputation building and corporate strategy", Academy of Management Journal, 33(2), pp.233~258 (1990)
- Franklin, D., "Just good business", Economist, special section, 3~6 (2008)
- Garnier, G. H., "Autonomy of the Mexican affiliates of U. S. multinational corporations", Columbia Journal of World Business, 14(1), pp.78~90 (1979)
- Greening, D. W., "Corporate social performance as a competitive advantage in attracting a quality workforce", Business and Society, 39(3), pp.254~303 (2000)
- Gurin, M. G., "Library development:A future imperative", pp.3~14 (1990), Haworth Press
- Guzley, R. M., "Organizational climate and communication climate", Management Communication Quarterly, 5(4), pp.379~402 (1992)
- Hair, J. F., "Multivariate data analysis" (1998), Prentice-Hall
- Hofstede, G., "Culture’s consequences" (1980), Sage
- Hogg, M. A., "Social identity and self-categorization process in organizational contexts", Academy of Management Review, 25(1), pp.121~140 (2000)
- Humières, P., "Les pionniers de l’entreprise responsible" (2001), Edition d‘Organisation
- Johnson, R. A., "The effect of corporate governance and institutional ownership types on corporate social performance", Proceedings of the International Association for Business and Society, pp.222~227 (1994)
- Katz, D., "The motivational basis of organizational behavior", Behavioral Science, 9(2), pp.131~146 (1964)
- Kidwell, R. E., "Cohesiveness and organizational citizenship behavior : A multilevel analysis using work groups and individuals", Journal of Management, 23(6), pp.775~793 (1997)
- Kogut, B., "The effect of national culture on the choice of entry mode", Journal of International Business Studies, 19(3), pp.411~432 (1988)
- Kostova, T., "Organizational legitimacy under conditions of complexity : The case of the multinational enterprise", Academy of Management Review, 24(1), pp.64~81 (1999)
- Lee, K., "Organizational citizenship behavior and workplace deviance : The role of affect and cognitions", Journal of Applied Psychology, 87(1), pp.131~142 (2002)
- LePine, J. A., "The nature and dimensionality of organizational citizenship behavior : A critical review and meta-analysis", Journal of Applied Psychology, 87(1), pp.52~65 (2002)
- Luhtanen, R., "A collective self-esteem scale : Self-evaluation of one’s social identity", Personality and Social Psychological Bulletin, 18(3), pp.302~318 (1992)
- Luo, Y., "Political behavior, social responsibility, and perceived corruption: A structuration perspective", Journal of International Business Studies, 37(6), pp.747~766 (2006)
- Luo, Y., "Multiparty cooperation and performance in international equity joint ventures", Journal of International Business Studies, 35(2), pp.142~160 (2004)
- Mael, F. A., "Alumni and their alma matter : A partial test of the reformulated model of organizational identification", Journal of Organizational Behavior, 13(2), pp.103~123 (1992)
- Mael, F. A., "Loyal from day one : Biodata, organizational identification, and turnover among newcomers", Personnel Psychology, 48(2), pp.309~333 (1995)
- Mansted, A. S. R., "The blackwell encyclopedia of social psychology" (1996), Blackwell
- McGuire, J. B., "Corporate social responsibility and firm financial performance", Academy of Management Journal, 31(4), pp.854~872 (1988)
- McWilliams, A., "Corporate social responsibility : A theory of the firm perspective", Academy of Management Review, 26(1), pp.117~127 (2001)
- Morgan, N. A., "Antecedents of export venture performance : A theoretical model and empirical assessment", Journal of Marketing, 68(1), pp.90~108 (2004)
- Mudambi, R., "Is knowledge power? Knowledge flows, subsidiary power and rent-seeking within MNCs", Journal of International Business Studies, 35(5), pp.385~406 (2004)
- Norris-Watts, C., "The mediating role of affective commitment in the relation of the feedback environment to work outcomes", Journal of Vocational Behavior, 65(3), pp.351~365 (2004)
- O’Donnell, S. W., "Managing foreign subsidiaries: Agents of headquarters, or an interdependent network?", Strategic Management Journal, 21(5), pp.525~548 (2000)
- Organ, D. W., "Organizational citizenship behavior : The good soldier syndrome" (1988), Lexington Books
- Organ, D. W., "A new kind of performance for industrial and organizational psychology : Recent contributions to the study of organizational citizenship behavior", International Review of Industrial and Organizational Psychology, 14, pp.337~368 (1999)
- Organ, D. W., "Organizational citizenship behavior : Its nature, antecedents, and consequences" (2006), Sage Publications
- Organ, D. W., "A meta-analytic review of attitudinal and dispositional predictors of organizational citizenship behavior", Personnel Psychology, 48(4), pp.775~802 (1995)
- Patchen, M., "Participation, achievement, and involvement on the job" (1970), Prentice-Hall
- Podsakoff, P. M., "Common method biases in behavioral research : A critical review of the literature and recommended remedies", Journal of Applied Psychology, 88(5), pp.879~903 (2003)
- Podsakoff, P. M., "Organizational citizenship behaviors : A critical review of the theoretical and empirical literature and suggestions for future research", Journal of Management, 26(3), pp.513~563 (2000)
- Porter, M. E., "The competitive advantage of corporate philanthropy", Harvard Business Review, 80(12), pp.56~68 (2002)
- Porter, M. E., "Green and competitive", Harvard Business Review, 73(5), pp.120~134 (1995)
- Pratt, M. G., "Identity in organizations: Building theory through conversations", pp.171~207 (1998), Sage
- Reade, C., "Dual identification in multinational corporations : Local managers and their psychological attachment to the subsidiary versus the global organization", International Journal of Human Resource Management, 12(3), pp.405~424 (2001)
- Reade, C., "Antecedents of organizational identification in multinational corporations : Fostering psychological attachment to the local subsidiary and the global organization", International Journal of Human Resource Management, 12(8), pp.1269~1291 (2001)
- Reiche, B. S., "Why do international assignees stay? An organizational embeddedness perspective", Journal of International Business Studies, 42(4), pp.521~544 (2011)
- Riketta, M., "Organizational identification : A meta-analysis", Journal of Vocational Behavior, 66(2), pp.358~384 (2005)
- Romm, J. J., "Lean and clean" (1994), Kodansha International
- Rupp, D. E., "Employee reactions to corporate social responsibility : An organizational justice framework", Journal of Organizational Behavior, 27(4), pp.537~543 (2006)
- Shrivastava, P., "Ecocentric management for a risk society", Academy of Management Review, 20(1), pp.118~137 (1995)
- Smidts, A., "The impact of employee communication and perceived external prestige on organizational identification", Academy of Management Journal, 49(5), pp.1051~1062 (2001)
- Smith, A., "Organizational citizenship behavior : Its nature and antecedents", Journal of Applied Psychology, 68(4), pp.653~663 (1983)
- Solomon, R. C., "It’s good business" (1985), Atheneum
- Tajfel, H., "Human groups and social categories : Studies in social psychology" (1981), Cambridge University Press
- Tajfel, H., "The social psychology of intergroup relations", pp.1979, Brooks
- Todd, S. Y., "Direct and indirect effects of task characteristics on organizational citizenship behavior", North American Journal of Psychology, 8(2), pp.253~268 (2006)
- Turban, D. B., "Corporate social performance and organizational attractiveness to prospective employees", Academy of Management Journal, 40(3), pp.658~672 (1996)
- Vandermerwe, S., "Customers drive corporations green", Long Range Planning, 23(6), pp.3~9 (1990)
- Waddock, S. A., "The corporate social performance-financial performance link", Paper Presented at the Annual Meeting of the Academy of Management (1994)
- Warr, P. B., "An opinion scale for the study of managers’ job satisfaction", Occupational Psychology, 43(2), pp.95~109 (1969)
- Weaver, G. R., "Integrated and decoupled Corporate social performance : Management commitments, external pressures, and corporate ethics practices", Academy of Management Journal, 42(5), pp.539~552 (1999)
- Williams, L. J., "Job satisfaction and organizational commitment as predictors of organizational citizenship and in-role behaviors", Journal of Management, 17(3), pp.601~617 (1991)
