국내기업의 효과적 경쟁정보활동에 관한 연구
A Study on Effective Competitive Intelligence of Korean Firms
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초록
The purpose of this study is to investigate the use of elements related to the competitive intelligence(CI) process, methods, and infrastructure in accordance with the degree of CI effectiveness of domestic firms and to propose a guideline for designing and operating an effective CI program in Korean firms. The results of this study reveal that, for the elevation of CI effectiveness of Korean firms, it is important to actively utilize the overall CI process, including undisclosed information through human networks, public information through various media, and quantitative and qualitative analyses, an independent CI unit, various CI support systems, such as information and reward systems, and organizational culture of CI openness within an organization. However, CI outsourcing, CI primary objectives, and CI scale do not seem to have a significant influence on CI effectiveness of Korean firms. Based on these results, this research presents some important implications for effective competitive intelligence for Korean firms.
Abstract
The purpose of this study is to investigate the use of elements related to the competitive intelligence(CI) process, methods, and infrastructure in accordance with the degree of CI effectiveness of domestic firms and to propose a guideline for designing and operating an effective CI program in Korean firms. The results of this study reveal that, for the elevation of CI effectiveness of Korean firms, it is important to actively utilize the overall CI process, including undisclosed information through human networks, public information through various media, and quantitative and qualitative analyses, an independent CI unit, various CI support systems, such as information and reward systems, and organizational culture of CI openness within an organization. However, CI outsourcing, CI primary objectives, and CI scale do not seem to have a significant influence on CI effectiveness of Korean firms. Based on these results, this research presents some important implications for effective competitive intelligence for Korean firms.
참고문헌 (31)
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