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디자인 수준 차이에 따른 웹 사이트간 신뢰전이에 관한 실증연구

Analyzing Initial Trust Transfer between Websites based on Design Levels： Empirical Study Approach

문병석|정남호|이건창
한국지식경영학회 (The Knowledge Management Society of Korea)|2009.03|지식경영연구 (Knowledge Management Research)|제10권 제1호|pp. 33-51|DOI 10.15813/kmr.2009.10.1.003

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참고문헌

주제분류경영학

초록

Abstract

This study is concerned with exploring how much initial trust transfers between the two websites based on their design levels. Internet users tend to perceive trust towards websites when their design factors look persuasive. For example, well-designed websites can arouse more trust in users than poorly-designed websites. Online trust transfer between websites has been studied among several researchers. However, there is no study investigating how much initial trust transfers from well-designed websites to poorly-designed websites or vice versa. In this sense, this study fills this research void by empirically analyzing initial trust transfer between the two websites based on their design levels. Empirical results prove that design levels of websites affect initial trust transfer between websites significantly.

참고문헌 (58)

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