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해외여행상품 선택을 위한 의사결정 프로세스에 관한 연구

Decision-making Process for Choosing Alternative Outbound Travel Product

박찬욱|강인원
한국지식경영학회 (The Knowledge Management Society of Korea)|2009.09|지식경영연구 (Knowledge Management Research)|제10권 제3호|pp. 99-113|DOI 10.15813/kmr.2009.10.3.006

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참고문헌

주제분류경영학

초록

Abstract

The goal of this article is to ascertain the factors that govern consumers’ choosing to outbound travel product. The authors assess the consumers’ travel product choosing processes with information search(internal knowledge, external information knowledge), alternative evaluation(perceived image, emotional experience, price acceptability, appeal, trust), and alternative choice(purchasing intention). Using data on Thailand travel product, the authors find considerable results and conclude by discussing prescriptive recommendations for the travel industry.

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