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지각된 매체 풍요도에 따른 커뮤니케이션 만족의 영향효과：한국광기술원을 중심으로

Affecting Factors of Communication Satisfaction through the Perceived Media Richness: Focusing on Korea Photonics Technology Institute

김재전|박재성|강유미
한국지식경영학회 (The Knowledge Management Society of Korea)|2009.12|지식경영연구 (Knowledge Management Research)|제10권 제4호|pp. 61-74|DOI 10.15813/kmr.2009.10.4.005

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주제분류경영학

초록

Abstract

Computer-mediated communication(CMC) media has various forms through the technical improvements of computer and network, and CMC’s communication methods are also comparative free rather than any other existing media without the limitation of time and space. Various CMC media were adopted by a lot of organizations for their communication tool. Thus, it is important to understand relationships of affecting factors to user’s communication satisfaction for choosing the effective CMC media in their organizations. In this paper, we identify factors that may affect the communication satisfaction of users that has utilized the CMC media, and validate empirically the relationships between the identified factors in KOPTI. In the research model developed and described herein, perceived media richness was significantly associated with communication satisfaction and perceived usefulness was significantly associated with perceived media richness. Furthermore, perceived ease of use was significantly associated with perceived usefulness.

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