프리미엄 디지털 컨버전스 제품의 수용과 확산에 대한 연구: 사회적 가치의 조절효과를 중심으로

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참고문헌 (69)

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7. 오지은, "사회적 환경요인이 인터넷 여행상품의 탐색가치와 구매유용성 및 구매의도에 미치는 영향:확장된 TAM을 중심으로", 관광학연구, 31(4), pp.55~76 (2007), 한국관광학회
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9. 이종철, "조기 영화 수용자의 기대 및 성과가 구전활동에 미치는 영향", 박사, pp.2003
10. 장석권, "디지털 컨버전스의 산업동태성: 이론, 실증적 증거 및 미래전망", Communication & Convergence Review, 1(1), pp.56~81 (2009)
11. 정기한, "기업의 SNS 활동이 브랜드 및 구전,구매의도에 미치는 영향", 한국경영학회 통합학술대회 (2010)
12. 최혁라, "사용자의 신기술반응이 신서비스 수용에 미치는 영향 : 모바일뱅킹 서비스를 중심으로", 산업경제연구, 19(1), pp.131~155 (2006), 한국산업경제학회
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