Bang for the Buck: Responsibility and Value in American Corporate Giving
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This paper discusses how corporate social responsibility discursively affects corporate giving and entails organization-internal transformation of the value of the gift. With ethnographic data gathered at a consulting company and a major client corporation of the company, it examines how responsibility inflects philanthropy in a way that formalizes and rationalizes it, and how corporate actors making giving decisions aim for reproduction of philanthropy through justifications and circulations of generosity. Analysis of decision-making sessions reveals that personal knowledge about potential recipients’ organizational stability impacts the estimation of the worthiness of causes and the value of the gift. Using insights from anthropology, the process is contextualized as that of recreating the value of the gift in a way that can induce positive evaluations from contributors and also the larger region in which the corporation is situated. Reciprocity of the gift is anticipated by attempting to ensure that the recipients’ names and signatures can help circulate generosity; and thereby indexically reproduce the corporation’s position and role in the wider chain of institutional philanthropy.
Abstract
This paper discusses how corporate social responsibility discursively affects corporate giving and entails organization-internal transformation of the value of the gift. With ethnographic data gathered at a consulting company and a major client corporation of the company, it examines how responsibility inflects philanthropy in a way that formalizes and rationalizes it, and how corporate actors making giving decisions aim for reproduction of philanthropy through justifications and circulations of generosity. Analysis of decision-making sessions reveals that personal knowledge about potential recipients’ organizational stability impacts the estimation of the worthiness of causes and the value of the gift. Using insights from anthropology, the process is contextualized as that of recreating the value of the gift in a way that can induce positive evaluations from contributors and also the larger region in which the corporation is situated. Reciprocity of the gift is anticipated by attempting to ensure that the recipients’ names and signatures can help circulate generosity; and thereby indexically reproduce the corporation’s position and role in the wider chain of institutional philanthropy.
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