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지식창출과 활용의 괴리: 녹색기술인증의 제도론적 분석

KNOWLEDGE DECOUPLING: AN INSTITUTIONAL APPROACH TO THE GAP BETWEEN CREATION AND UTILIZATION OF ENVIRONMENTAL TECHNOLOGIES

차현진|박상찬
한국지식경영학회 (The Knowledge Management Society of Korea)|2017.03|지식경영연구 (Knowledge Management Research)|제18권 제1호|pp. 117-138|DOI 10.15813/kmr.2017.18.1.006

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참고문헌

키워드

knowledge creation and utilizationthe knowledge-based view of the firminstitutional approaches to organization theoryorganizational learning perspectivesgreen technology certification
주제분류경영학

초록

While prior work has noted the importance of knowledge creation in gaining competitive advantages, much less is understood about why firms do not actually use what they create. Building upon institutional approaches to organization studies, we offer a new framework to explain the gap between knowledge creation and utilization. We test our framework in an empirical context of sustainable innovation and environmental technologies where ideas of environmental sustainability have recently gained public popularity and shaped how interested audiences make evaluative assessments of firms. In such a context, firms are apt to perceive the social attention toward sustainability to be a normative pressure, which causes them to create new knowledge and develop technologies consistent with the pressure. Using data from the government-initiated certification system for green technologies, our study finds that firms do not always fully implement new environmental technologies they develop in response to the certification program, the situation we refer to as knowledge decoupling. We also examine a set of conditions under which knowledge decoupling becomes more or less amplified. Taken together, our findings show how a firm’s knowledge creation and utilization is shaped by its external institutional environment as well as internal learning processes.

Abstract

While prior work has noted the importance of knowledge creation in gaining competitive advantages, much less is understood about why firms do not actually use what they create. Building upon institutional approaches to organization studies, we offer a new framework to explain the gap between knowledge creation and utilization. We test our framework in an empirical context of sustainable innovation and environmental technologies where ideas of environmental sustainability have recently gained public popularity and shaped how interested audiences make evaluative assessments of firms. In such a context, firms are apt to perceive the social attention toward sustainability to be a normative pressure, which causes them to create new knowledge and develop technologies consistent with the pressure. Using data from the government-initiated certification system for green technologies, our study finds that firms do not always fully implement new environmental technologies they develop in response to the certification program, the situation we refer to as knowledge decoupling. We also examine a set of conditions under which knowledge decoupling becomes more or less amplified. Taken together, our findings show how a firm’s knowledge creation and utilization is shaped by its external institutional environment as well as internal learning processes.

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