부동산개발사업으로서 호텔개발프로세스에 관한 연구

Abstract

This research is designed to propose the real estate development for hotel business as a substitutional suggestion of the profitable property products' downward. Additionally, this research integrates product development process as the specialized products for real estate developers into real cases. This would make real estate developers possible to review if hotel business become a key part of the property business. In this research, overall process for hotel development is categorized five stages, and each stage contains guide lines for application and theoretical bases for demand. In first stage, this study suggests that the hotel property business should begin with analyzing general development project including the area and deriving strategic plan considered the distribution of competitors. For this, location analysis, sales ratio, competitive landscape, and trend were the must as critical factors. In second stage, development concept with understanding and segmenting patrons should be made. In third stage, brand concept should be developed with considering both local and international hotel grades. Between second and third stage, this study categorized hotel structure into three; room division, food and beverage division, and other division. In forth stage, number of room for the hotel should be calculated by accurate demand forecasting process which was proposed in this study. In final stage, investigation for feasibility should be performed to decide profitable business model based on projected gross revenue and total expenditure in construction and operation. This research is differentiated with previous studies of hotel development by attempting practical approaches through various diagrams and tables and providing the real estate's point of view for the hotel business.