표준평가모델 구축을 통한 서울시 호텔산업의 자치구별 잠재시장규모 추정에 관한 연구
A Study on the Estimating Potential Market Size in Hotel Industry by Each Region in Seoul through Structuring Standard Evaluation Model
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초록
Developing a hotel or investing in the hotel markets requires a lot of initial capital. If developers or investors do not have a clear blueprint with regard to the dynamic and complex environments that can foster the potential market size, those capitals will not generate profits in time and proper returns as planned. This study tried to identify which environmental variables affect the size of the hotel industry market in Seoul, Korea, and present a standardized investment evaluation model accordingly. In order to identify valid environmental variables affecting the market size of the hotel industry, two-equation models have been established. Based on standardized models, differences in market size are defined by administrative districts in Seoul in terms of surplus or shortage for market potential.
Abstract
Developing a hotel or investing in the hotel markets requires a lot of initial capital. If developers or investors do not have a clear blueprint with regard to the dynamic and complex environments that can foster the potential market size, those capitals will not generate profits in time and proper returns as planned. This study tried to identify which environmental variables affect the size of the hotel industry market in Seoul, Korea, and present a standardized investment evaluation model accordingly. In order to identify valid environmental variables affecting the market size of the hotel industry, two-equation models have been established. Based on standardized models, differences in market size are defined by administrative districts in Seoul in terms of surplus or shortage for market potential.
참고문헌 (47)
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