소믈리에 역할요인이 고객만족 및 재구매 에 미치는 영향 연구
The Role of Sommelier for Effect of Customer Satisfaction and Repurchasing Intention
0
조회
0
다운로드
13
인용
0
참고문헌
키워드
초록
The wine consumption is increasing rapidly it is impacted by a desire for healthier life style as well as the wine helps optimal social network within alcohol culture. Thus, the consumers want have a suitable recommend from sommelier for enjoyable wine consumption. Firstly, for hypothesis 2 the research applied regression analysis to find out the role of sommelier for effect of customer satisfaction the result indicated that serve the customer factor and the role of specialist factor was affected on customer satisfaction. Secondly, for hypothesis 3 the research applied regression analysis to find out the role of sommelier for effect of wine repurchasing intention; the serve a customer factor was effected on wine repurchasing intention however the role of specialist factor was not affected. This study is for find out the role of sommelier regarding to effect of wine selection attribute, customer satisfaction and repurchasing intention. Unfortunately the study faced some of limit during the study therefore further study needs to overcome the limit of time and spatial limitation also hope to be accomplished in-depth study on sommelier’s wine selection attribute for leading matured wine industry.
Abstract
The wine consumption is increasing rapidly it is impacted by a desire for healthier life style as well as the wine helps optimal social network within alcohol culture. Thus, the consumers want have a suitable recommend from sommelier for enjoyable wine consumption. Firstly, for hypothesis 2 the research applied regression analysis to find out the role of sommelier for effect of customer satisfaction the result indicated that serve the customer factor and the role of specialist factor was affected on customer satisfaction. Secondly, for hypothesis 3 the research applied regression analysis to find out the role of sommelier for effect of wine repurchasing intention; the serve a customer factor was effected on wine repurchasing intention however the role of specialist factor was not affected. This study is for find out the role of sommelier regarding to effect of wine selection attribute, customer satisfaction and repurchasing intention. Unfortunately the study faced some of limit during the study therefore further study needs to overcome the limit of time and spatial limitation also hope to be accomplished in-depth study on sommelier’s wine selection attribute for leading matured wine industry.
참고문헌 (21)
- 김민석, "소믈리에의 전문지식요인과 역할요인이 소비자의 와인구매 만족도에 미치는 영향", 박사, pp.2010
- 김병준, "인삼주 세계화를 위한 인삼주 유통의 기초조사에 관한 연구", 산업경영 연구, 8(1), pp.29~47 (1999)
- 고재윤, "와인시장의 현황분석과 활성화 방안에 관한 탐색적 연구", 호텔관광연구, 4(2), pp.20~38 (2002)
- 고재윤, "라이프스타일에 따른 와인 선택속성에 관한 연구", 외식경영연구, 9(1), pp.51~67 (2006), 한국외식경영학회
- 고재윤, "소믈리에 자격증 평가항목개발에 관한 연구", 관광학연구, 30(5), pp.133~151 (2006), 한국관광학회
- 남현정, "와인 선택속성이 고객만족과 재 구매 의사에 미치는 영향에 관한 연구-소비자 분류 및 구매 장소 특성 중심", 석사, pp.2008
- 박종우, "와인서비스품질이 서비스 가치와 고객만족에 미치는 영향에 미치는 영향", 석사, pp.2007
- 방진식, "와인 소비자의 구매 의사 결정에 관한 연구", 박사, pp.2004
- 이동규, "특급호텔 와인소믈리에의 특성이 고객관계의 품질, 서비스품질 및 관계강도에 미치는 영향", 석사, pp.2009
- 이보연, "와인소비자의 라이프스타일 유형과 와인선택속성 및 만족특성", 박사, pp.2005
- 이원화, "고객의 항공승무원에 대한 유사성 지각과 서비스 품질, 신뢰, 충성도와의 인과 관계", 박사, pp.2009
- 이유재, "고객만족의 결정 변수에 대한 이론적 연구", 경영논집, 28(12), pp.90~123 (1994)
- 이윤경, "호텔 소믈리에 품질이 서비스 가치와 충성도에 미치는 영향:서울시내 특1급호텔 이용고객을 대상으로", 석사, pp.2009
- 이제훈, "지각된 구매동기가 와인 선택속성, 만족도와 재 구매 의도에 미치는 영향", 석사, pp.2009
- 전 진 화, "와인 소비자의 선택 속성의 만족도에 관한 연구", 한국조리학회지, 12(2), pp.140~157 (2006), 한국조리학회
- 정충영, "SPSS WIN 을 이용한 통계분석" (1998), 무역경영사
- C. Keown, "Purchasing Behavior in the Northern Ireland Wine Marketing", British Food Journal, 97(1), pp.17~20 (1995)
- H. Johnson, "The World Atlas of Wine", pp.22~ (2005), Michell Beazley
- Oliver, R. L, "Satisfaction: A Behavioral Perspective on the Consumer" (1997), McGraw Hill
- Thomas, A, "Elements influencing wine purchasing: A New Zealand view", International Journal of Wine Marketing, 15(2), pp.58~74 (2000)
- Keown, C, "Purchasing Behavior in the Northern Ireland Wine Marketing", British Food Journal, 97(1), pp.17~20 (1995)