고객의 전환장벽이 전환의도와 재방문의사에 미치는 영향 - 여행사∙항공사간 비교분석을 중심으로 -
A Study on the Effect of Consumer Switching Barriers on the Switching and Revisit Intension in Travel Agency and Airlines
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초록
In this study, I examine the situation in consideration of switching barrier, switching intention, revisit mind. The statistical techniques used for this empirical analysis are frequency analysis, technology analysis, reliability analysis, factor analysis, confirmatory factor analysis along with path analysis, The results of path analysis of the effect that the switching barrier of travel agencies and airlines have on switching intention show that 'procedural switching costs' and 'financial switching costs' have a meaningful effect on switching intention in travel agencies, while airlines showing that 'procedural switching costs' and 'attractiveness of alternatives' get a meaningful effect on switching intention. In the analysis results of the effect on revisit intention by switching barrier, travel agencies show that 'procedural switching costs', 'financial switching costs' and 'attractiveness of alternatives' have a meaningful effect, while airlines shows that switching barrier has no effect on revisit intention. And the result of the effect switching intention has on revisit intention indicates negative(-) effect on both travel agencies and airlines.
Abstract
In this study, I examine the situation in consideration of switching barrier, switching intention, revisit mind. The statistical techniques used for this empirical analysis are frequency analysis, technology analysis, reliability analysis, factor analysis, confirmatory factor analysis along with path analysis, The results of path analysis of the effect that the switching barrier of travel agencies and airlines have on switching intention show that 'procedural switching costs' and 'financial switching costs' have a meaningful effect on switching intention in travel agencies, while airlines showing that 'procedural switching costs' and 'attractiveness of alternatives' get a meaningful effect on switching intention. In the analysis results of the effect on revisit intention by switching barrier, travel agencies show that 'procedural switching costs', 'financial switching costs' and 'attractiveness of alternatives' have a meaningful effect, while airlines shows that switching barrier has no effect on revisit intention. And the result of the effect switching intention has on revisit intention indicates negative(-) effect on both travel agencies and airlines.
참고문헌 (21)
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