외식프랜차이즈시스템이 가맹점신뢰와 경영성과에 미치는 영향
The Effect of Foodservice Franchise System on Franchisee Trust and Business Performance
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The study intended to provide useful information for domestic foodservice franchiser by verifying how characteristics of headquarters support of domestic foodservice franchiser influences upon confidence and relation solidarity of franchisee such as training support, distribution support, service support, and know-how support. In this study management result and relation result, and confidence of franchisees was researched by educational support, marketing support, supervisor support, know-how support, advertisement support, and distribution support of domestic foodservice franchiser. 287 collected copies of questionnaire was used out of 300 distributed copies of questionnaire. For the analysis of actual proof to verify the study hypothesis, frequency analysis, reliability analysis, exploratory factor analysis, confirmatory factor analysis, and correlation analysis were carried out with 287 valid samples through SPSS 18.0 and AMOS 18.0; also, covariance structure analysis was carried out to verify the hypothesis. Based on the analysis result, the research result would be as below. First, as educational support, marketing support, and supervisor support are increased, positive influence was shown upon confidence of franchisee. Second, as marketing support, supervisor support, and know-how support were increased, positive influence was shown upon relation solidarity while educational support and advertisement support did not give positive influence upon the relation solidarity. Third, for the relations between headquarters and franchisee, as relation solidarity increases, confidence of franchisee increases as well. Forth, the relation solidarity positively influences upon financial result and management result while it did not positively influence upon continuous management and satisfaction. Fifth, advertisement support positively influences upon financial result while educational, marketing, supervisor, and know-how supports did not positively influence upon the financial result.
Abstract
The study intended to provide useful information for domestic foodservice franchiser by verifying how characteristics of headquarters support of domestic foodservice franchiser influences upon confidence and relation solidarity of franchisee such as training support, distribution support, service support, and know-how support. In this study management result and relation result, and confidence of franchisees was researched by educational support, marketing support, supervisor support, know-how support, advertisement support, and distribution support of domestic foodservice franchiser. 287 collected copies of questionnaire was used out of 300 distributed copies of questionnaire. For the analysis of actual proof to verify the study hypothesis, frequency analysis, reliability analysis, exploratory factor analysis, confirmatory factor analysis, and correlation analysis were carried out with 287 valid samples through SPSS 18.0 and AMOS 18.0; also, covariance structure analysis was carried out to verify the hypothesis. Based on the analysis result, the research result would be as below. First, as educational support, marketing support, and supervisor support are increased, positive influence was shown upon confidence of franchisee. Second, as marketing support, supervisor support, and know-how support were increased, positive influence was shown upon relation solidarity while educational support and advertisement support did not give positive influence upon the relation solidarity. Third, for the relations between headquarters and franchisee, as relation solidarity increases, confidence of franchisee increases as well. Forth, the relation solidarity positively influences upon financial result and management result while it did not positively influence upon continuous management and satisfaction. Fifth, advertisement support positively influences upon financial result while educational, marketing, supervisor, and know-how supports did not positively influence upon the financial result.
참고문헌 (43)
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