대학교 입학식 만족도에 관한 연구
A Study on the Satisfaction of the University Entrance ceremony
0
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
This study focuses on the effects of student satisfaction on entrance ceremony of college. For this study, the data of 1,446 are collected by convenience sampling. For the purpose of this study, all items were measured by 5 point Likert scale and empirical analysis using SPSS 18.0 was performed. The results can be summarized as follows. First, program of entrance ceremony had a positive effect on the satisfaction. Second, there is no statistical significant effect observed between accessibility and satisfaction. Third, circumstance of entrance ceremony had a positive effect on satisfaction. Fourth, operation and procedure of entrance ceremony had a positive effect on satisfaction. Fifth, usefulness of entrance ceremony had a significant(positive) effect on satisfaction. It was found in this analysis, usefulness such as school spirits, recommendation, expectation, assurance is a noteworthy factor for student satisfaction. Nowadays not only customer satisfaction but also student satisfaction should be the goal of all college to survive in a competitive circumstance. Furthermore, it is not easy to find the strategies for college. Also, As a result of this study, satisfaction of entrance ceremony had a significant impact on student satisfaction.
Abstract
This study focuses on the effects of student satisfaction on entrance ceremony of college. For this study, the data of 1,446 are collected by convenience sampling. For the purpose of this study, all items were measured by 5 point Likert scale and empirical analysis using SPSS 18.0 was performed. The results can be summarized as follows. First, program of entrance ceremony had a positive effect on the satisfaction. Second, there is no statistical significant effect observed between accessibility and satisfaction. Third, circumstance of entrance ceremony had a positive effect on satisfaction. Fourth, operation and procedure of entrance ceremony had a positive effect on satisfaction. Fifth, usefulness of entrance ceremony had a significant(positive) effect on satisfaction. It was found in this analysis, usefulness such as school spirits, recommendation, expectation, assurance is a noteworthy factor for student satisfaction. Nowadays not only customer satisfaction but also student satisfaction should be the goal of all college to survive in a competitive circumstance. Furthermore, it is not easy to find the strategies for college. Also, As a result of this study, satisfaction of entrance ceremony had a significant impact on student satisfaction.
참고문헌 (31)
- 강신수, "학교 행사와 신입생의 대학생활 만족도에 관한 조사연구", 관동대학교학생생활연구, 14 (1999)
- 김학신, "서울광장 스포츠이벤트 서비스품질이 지역 이미지와충성도, 만족도에 미치는 영향", 한국체육학회지, 47(1), pp.251~261 (2008), 한국체육학회
- 박정화, "커피전문점 서비스 회복공정성이 고객만족에 미치는 영향과 통제성의 조절효과에 대한 연구", 호텔리조트연구, 15(4), pp.501~524 (2016), 한국호텔리조트학회
- 선종갑, "축제평가요소와 지역이미지, 장소마케팅, 만족간의 관계 연구 - 창원시 다문화축제(MAMF)를 중심으로 -", 호텔리조트연구, 15(4), pp.257~274 (2016), 한국호텔리조트학회
- 신희선, "예비대학 프로그램 운영사례를 통해 살펴본 신입생 교양교육에의 시사점 연구- 숙명여대 ‘불꽃 프로그램’ 설문조사 내용분석을 중심으로", 교양교육연구, 11(1), pp.365~406 (2017), 한국교양교육학회
- 유현경, "지역축제의 서비스품질이 만족과 재방문의도에 미치는 영향 연구:부안 마실축제를 중심으로", 한국과학예술포럼, 26, pp.221~230 (2016), 한국전시산업융합연구원[DOI]
- 이민순, "지역축제 프로그램이 지역축제의 영향 및 참가자의 감정, 만족에 미치는 구조관계 연구 - 2016 금산 인삼축제를 중심으로 -", 호텔리조트연구, 16(2), pp.175~197 (2017), 한국호텔리조트학회
- 이유재, "고객만족의 정의 및 측정에 관한 연구", 경영논집, 29(1), pp.145~168 (1995)
- 이유재, "서비스마케팅" (2004), 학현사
- 이원경, "신입생 예비대학이 대학구성원에 미치는 교육적 효과", 교양교육연구, pp.460~480 (2012)
- 이애용, "꽃박람회 회복환경지각에 따른 방문객의 감정이 만족에 미치는 영향 - 2016년 대구 꽃박람회 방문객을 대상으로 -", 호텔리조트연구, 16(1), pp.259~282 (2017), 한국호텔리조트학회
- 이재만, "지역축제 체험프로그램 만족이 재방문의사에 미치는 영향 -안동국제탈춤페스티벌을 중심으로-", 한국콘텐츠학회 논문지, 9(9), pp.370~379 (2009), 한국콘텐츠학회
- 차봉준, "국내 대학 신입생 세미나의 효과성 분석과 개선방안 방안", 한국교양교육학회 학술대회자료집, 2016(11) (2016)
- 최성환, "서비스 공정성이 고객 감정, 고객 만족도 및 고객 시민행동과 고객 불량행동에 미치는 영향 연구 - 패밀리 레스토랑을 중심으로 -", 관광연구, 28(6), pp.83~111 (2014), 대한관광경영학회
- 최홍순, "99년도 신입생 오리엔테이션 설문조사 분석", 공주대학교 학생생활연구, 25 (1999)
- Berry, L. L., "The Employee as Customer", The Journal of Retailing Banking, 3(1), pp.33~44 (1981)
- Berry, L. L, "Marketing Services: Competing Through Quality" (1991), Free Press
- Fornell, C.,M.D., "The American Customer Satisfaction Index: Nature, Purpose, and Findings", Journal of Marketing, 60(4), pp.7~18 (1996)
- Goodman N. D., "The experiential foundations of mathematical knowledge", History and Philosophy of Logic, 2(1–2), pp.55~65 (1981)
- Oliver, R. L., "Cognitive, Affective and Attribute Bases of the Satisfaction Response", Journal of Consumer Research, 20(3), pp.418~430 (1993)
- Wilcox, Winn, "It was nothing to do with the university, it was just the people: The role of social support in the first-year experience of higher education", Studies in Higher Education, 30(6), pp.707~722 (2005)
- Zeithaml, V. A., "Services Marketing: Integrating Customer Focus across the Firm" (2003), Irwin McGraw-Hill
- "고려대학교 홈페이지"[URL]
- "교육부홈페이지"[URL]
- "교육통계서비스홈페이지"[URL]
- "검색엔진 네이버"[URL]
- "서울대학교 홈페이지"[URL]
- "이화여자대학교 홈페이지"[URL]
- "연세대학교 홈페이지"[URL]
- "한양대학교 홈페이지"[URL]
