코로나 19에 따른 국내여행에 대한 인식 분석 및 대응 방안 연구 - 소셜 빅데이터 분석을 중심으로 -
An Analysis on Perception of Domestic Tourism and Its Countermeasure under COVID-19 Pandemic - Focused on Social Big Data Analysis -
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The purpose of this study is to analyze the perception of domestic tourism under COVID-19 pandemic by text-mining process of social big data; blogs, portal search terms and keyword news, and suggest countermeasure in terms of marketing strategy and policy. First, demand on domestic tourism still existed however the safety from the virus had to be promised. Second, tourism in short-term, with family or friends was found to be preferred, and the destinations like Jeju or Gangwon-Do were to be chosen which are far from metropolitan area(Seoul, Gyeonggi-Do), The results of this study would like to offer suggestions for making policy and marketing strategy to overcome the crisis caused by COVID-19 with intuitive comprehension of demand on domestic tourism reflected in social big data analysis.
Abstract
The purpose of this study is to analyze the perception of domestic tourism under COVID-19 pandemic by text-mining process of social big data; blogs, portal search terms and keyword news, and suggest countermeasure in terms of marketing strategy and policy. First, demand on domestic tourism still existed however the safety from the virus had to be promised. Second, tourism in short-term, with family or friends was found to be preferred, and the destinations like Jeju or Gangwon-Do were to be chosen which are far from metropolitan area(Seoul, Gyeonggi-Do), The results of this study would like to offer suggestions for making policy and marketing strategy to overcome the crisis caused by COVID-19 with intuitive comprehension of demand on domestic tourism reflected in social big data analysis.
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