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약선음식품질이 고객만족과 관계지속의도에 미치는 영향

Effects of Quality of Yaksun Food on Customer Satisfaction, Customer Value and Relationship Retention

나정숙
한국호텔리조트학회 (Korea Hotel & Resort Association)|2014.02|호텔리조트연구 (Journal of Hotel & Resort)|제13권 제1호|pp. 139-163

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참고문헌

키워드

Customer SatisfactionCustomer Citizenship BehaviorCustomer EmotionService Justice
주제분류관광학

초록

Recently Family restaurants are getting the limelight as a fast growing sector in thefood service industry but still academic research behind this trend is lagging so it is imperativeto conduct scientific survey for the Family restaurant now. Therefore, the purposeof this survey is to identify the academic theory for the Family restaurant through scientificinvestigation. To achieve the described objectives, will set subdivided goals by each step. It is inferring that the correct level of service influences the customer emotions in theFamily restaurant, so we will take empirical study to verify a hypothesis. It is inferringthat customer emotion is influencing customer satisfaction in the Family restaurant, so wewill take empirical study to verify a hypothesis. It is inferring that customer satisfactionis influencing customer public behavior in the Family restaurant, so we will take empiricalstudy to verify a hypothesis. That is to say, sevice justice of the family restaurant is oneof the key marketing tools to create & enhance the strong bounding with customers throughpositive communication. And it will contribute to improve the long term loyalty and revenue. So, the Family restaurant has to invest to find out what service justice is right for thecustomer and proactively utilize it as key marketing tactics to enable the correct customerpublic behavior for the Family restaurant.

Abstract

Effects of QualiRecently Family restaurants are getting the limelight as a fast growing sector in thefood service industry but still academic research behind this trend is lagging so it is imperativeto conduct scientific survey for the Family restaurant now. Therefore, the purposeof this survey is to identify the academic theory for the Family restaurant through scientificinvestigation. To achieve the described objectives, will set subdivided goals by each step. It is inferring that the correct level of service influences the customer emotions in theFamily restaurant, so we will take empirical study to verify a hypothesis. It is inferringthat customer emotion is influencing customer satisfaction in the Family restaurant, so wewill take empirical study to verify a hypothesis. It is inferring that customer satisfactionis influencing customer public behavior in the Family restaurant, so we will take empiricalstudy to verify a hypothesis. That is to say, sevice justice of the family restaurant is oneof the key marketing tools to create & enhance the strong bounding with customers throughpositive communication. And it will contribute to improve the long term loyalty and revenue. So, the Family restaurant has to invest to find out what service justice is right for thecustomer and proactively utilize it as key marketing tactics to enable the correct customerpublic behavior for the Family restaurant.ty of Yaksun Food on Customer Satisfaction,Customer Value and Relationship Retention

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