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로컬푸드의 지각된 위험이 재 구매의도에 미치는 영향

Effect of Repurchase Intention to Risk Perception of Local Food

양재장|황태경
한국호텔리조트학회 (Korea Hotel & Resort Association)|2016.11|호텔리조트연구 (Journal of Hotel & Resort)|제15권 제4호|pp. 483-500

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참고문헌

키워드

재구매의도위험지각Risk PerceptionRepurchase IntentionLocal Food로컬푸드
주제분류관광학

초록

From trust in food origin is one of the most basic information consumers to learn about the food. Information on the origin, because the consumer can not see directly into the eyes provide the producer information using state-of-the-art systems, such as QR codes to provide a variety of information about the origin indication or origin, or how to sell your own products in the origin use. One of these methods in the food industry to buy the products that can be produced by a trusted origin. In this study analysis of physical risk, psychological risk, time risk, economic risk and social risk factors affecting the intended repurchase of local food to provide a basis for future practical implications and local food development and marketing. Survey conducted a total duration of 10 days until may 15 days from may 6, 2016, the subject was surveyed for the local food buying customer. With the help of a professional survey research firm it had conducted an Internet survey, conducted by collecting 293 parts of an analysis of the insincerity of respondents in one survey results, except 26 parts to 267 parts. Analysis spss 21.0 was used. Analysis, physical risk was found to have a negative effect on the re-purchase intention. Psychological risk for local food was found to have a negative effect on the re-purchase intention. Temporal risk for local food was found to have a negative effect on the re-purchase intention. Social and economic risk for local food was found which does not affect the re-purchase intention.

Abstract

From trust in food origin is one of the most basic information consumers to learn about the food. Information on the origin, because the consumer can not see directly into the eyes provide the producer information using state-of-the-art systems, such as QR codes to provide a variety of information about the origin indication or origin, or how to sell your own products in the origin use. One of these methods in the food industry to buy the products that can be produced by a trusted origin. In this study analysis of physical risk, psychological risk, time risk, economic risk and social risk factors affecting the intended repurchase of local food to provide a basis for future practical implications and local food development and marketing. Survey conducted a total duration of 10 days until may 15 days from may 6, 2016, the subject was surveyed for the local food buying customer. With the help of a professional survey research firm it had conducted an Internet survey, conducted by collecting 293 parts of an analysis of the insincerity of respondents in one survey results, except 26 parts to 267 parts. Analysis spss 21.0 was used. Analysis, physical risk was found to have a negative effect on the re-purchase intention. Psychological risk for local food was found to have a negative effect on the re-purchase intention. Temporal risk for local food was found to have a negative effect on the re-purchase intention. Social and economic risk for local food was found which does not affect the re-purchase intention.

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