코로나19 확산 이후 제주관광 수요 증가에 대한 지역주민 인식에 관한 연구 - 사회교환이론(Social Exchange Theory)의 적용 -
A Study on the Residents’ Perception of Jeju Tourism Demand After the Spread of Covid-19 - An Application of Social Exchange Theory -
0
조회
0
다운로드
7
인용
0
참고문헌
키워드
초록
Previous studies have been conducted on the responses and conflicts of residents related to tourism development, but there are not many studies on the responses of residents to tourism demand due to rapid changes in the tourism environment such as infectious diseases. Since the spread of Covid-19, tourism demand for the overseas travel has led to an increase in demand for domestic travel, especially for Jeju tourism. According to the Social Exchange Theory, people act by calculating the benefits and costs of the consequences of an action or choice. Despite the high antipathy to the increase in tourism demand as the Social Exchange Theory says, it is difficult to find policy alternatives due to insufficient research. Therefore, the purpose of this study was to examine the perception and satisfaction of local tourism operators/workers and residents after the spread of Covid-19 and to derive policy implications. According to the results of the study, Jeju residents' perception of tourists affects Jeju residents' satisfaction with tourists. In addition, there were differences in the positive and negative perceptions and satisfaction of Jeju Island's tourists, which Jeju residents recognize depending on whether they are engaged in the tourism sector.
Abstract
Previous studies have been conducted on the responses and conflicts of residents related to tourism development, but there are not many studies on the responses of residents to tourism demand due to rapid changes in the tourism environment such as infectious diseases. Since the spread of Covid-19, tourism demand for the overseas travel has led to an increase in demand for domestic travel, especially for Jeju tourism. According to the Social Exchange Theory, people act by calculating the benefits and costs of the consequences of an action or choice. Despite the high antipathy to the increase in tourism demand as the Social Exchange Theory says, it is difficult to find policy alternatives due to insufficient research. Therefore, the purpose of this study was to examine the perception and satisfaction of local tourism operators/workers and residents after the spread of Covid-19 and to derive policy implications. According to the results of the study, Jeju residents' perception of tourists affects Jeju residents' satisfaction with tourists. In addition, there were differences in the positive and negative perceptions and satisfaction of Jeju Island's tourists, which Jeju residents recognize depending on whether they are engaged in the tourism sector.
참고문헌 (37)
- 강숙영, "아시아 크루즈관광과 지역주민 영향인식에 관한 내용분석 - 제주지역을 중심으로 -", 한국외식산업학회지, 12(4), pp.181~192 (2016), 한국외식산업학회[DOI]
- 강순화, "메가이벤트 개최에 따른 이해관계자간의 관광 거버넌스 형성요인 인식에 관한 비교연구", 한국비교정부학보, 18(3), pp.161~188 (2014), 한국비교정부학회[DOI]
- 고선영, "제주 야간관광에 대한 지역주민과 관광객의 인식차이", 관광레저연구, 33(4), pp.5~24 (2021), (사)한국관광레저학회
- 구정대, "관광개발이 지역주민 만족도에 미치는 영향", MICE관광연구, 4(1), pp.137~149 (2004)
- 김수정, "코로나19로 인한 호텔 언택트 서비스의 전사적 관리 및 운영에 관한 연구 - 국내 호텔 기업 사례를 중심으로 -", 호텔리조트연구, 20(2), pp.27~46 (2021), 한국호텔리조트학회
- 김재학, "사회교환이론에 기반 한 지역축제의 사회문화적 편익-비용, 전반적 만족도, 지지의사 간의 구조적 관계", 관광연구저널, 32(7), pp.65~79 (2018), 한국관광연구학회[DOI]
- "매일 4만명씩 ‘제주 여행’... 도민들은 코로나 걱정에 ‘불안’" (2021), 네이트뉴스[URL]
- "1년전 제주도 여행서 1억원 손배소 당한 ‘코로나 강남 모녀’... “ 여전히소송 중”" (2021), 뉴시스[URL]
- "코로나에 국내여행 수요 폭발…'K관광 스타트업' 뜬다" (2021), 머니투데이[URL]
- 엄서호, "유산관광 활성화에 대한 주민태도- 수원화성 복원정비사업을 중심으로 -", 관광학연구, 35(5), pp.13~36 (2011), 한국관광학회
- 유광민, "관광개발에서 주민태도연구의 비판적 고찰: 사회교환이론과 사회표상이론을 중심으로", 관광연구논총, 19(2), pp.111~132 (2007)
- "원희룡 제주지사, “설 연휴 제주여행 자제해 달라”... 확진 시 강경 대응" (2021)[URL]
- 관광과 지역사회 갈등사례 연구, "이수진", 경기연구원, ~ (2019)
- 정성문, "슬로시티 관광자원화 사업에 대한 지역주민의 태도 - 슬로시티 청산도를 중심으로 -", 관광학연구, 40(7), pp.149~163 (2016), 한국관광학회[DOI]
- 정은성, "수정된 RETS를 활용한 지속가능한 도시관광 개발에 대한지역주민 임파워먼트 척도 개발", 관광연구저널, 32(7), pp.111~126 (2018), 한국관광연구학회[DOI]
- 제주관광협회, "2021년 5월 관광객 입도현황 월별통계자료", ~ (2021)
- 조성길, "리조트호텔의 물리적 환경이 고객만족과 경영성과에 미치는 영향에 관한 연구", 호텔리조트연구, 9(1), pp.43~58 (2010)
- 주연우, "지역주민의 MICE산업 사회적 가치 인식이 지지도에 미치는 영향", 호텔관광연구, 22(1), pp.215~230 (2020), 한국호텔관광학회[DOI]
- 주진영, "포스트코로나 시대의 투자 생태계", 2021 관광기업 투자유치 역량강화 교육자료, ~ (2021)
- 지윤호, "포스트 코로나, 호텔 비대면 서비스 전략", 호텔리조트연구, 20(2), pp.67~86 (2021), 한국호텔리조트학회
- 채서일, "사회과학조사방법론" (2003), 학현사
- 한국관광공사, "코로나19가 바꿔놓은 대한민국 관광지도", ~ (2021)
- Post-코로나19에 따른 국내여행 조사보고서, "한국문화관광연구원", ~ (2021)
- 홍민정, "코로나19 확산에 대한 국내 잠재 관광객의 감정 반응 연구: 의미론적 네트워크 분석의 활용", 관광연구, 35(3), pp.47~65 (2020), 대한관광경영학회
- Andriotis, K., "Urban Residents’ Attitudes toward Tourism Development: The Case of Crete", Journal of Travel Research, 42, pp.172~185 (2003)
- Ap, J., "Residents’ perception on tourism impacts", Annals of Tourism Research, 19(4), pp.665~690 (1992)
- Ap, J, "Residents’ perceptions on tourism" (1992), Wang & Pfister
- Doxey, G. V., "A causation theory of visitor-resident irritants: Methodology and research inferences", Travel and Tourism Research Associations Sixth Annual Conference Proceedings, pp.195~198 (1975)
- Emerson, R. M., "The social exchange theory", Annual Review of Sociology, 2, pp.335~362 (1976)
- Homans, G. C., "Social Behavior: Its Elementary Forms" (1961), Harcourt
- Lee, C. K., "Pre and post-casino impact of residents’ perception", Annals of Tourism Research, 30(4), pp.868~885 (2003)
- McGehee, N. G., "Factors Predicting Rural Residents’ Support of Tourism", Journal of Travel Research, 43, pp.131~140 (2004)
- Nunkoo, R., "Residents’ Support for Tourism : An Identity Perspective", Annals of Tourism Research, 39(1), pp.243~268 (2012)
- Parasuraman, A., "Reassessment of expectations as a comparison standard in measuring service quality: implications for further research", Journal of marketing, 58(1), pp.111~124 (1994)
- Pizam, A., "Dimentions of tourist satisfaction with a destination area", Annals of tourism Research, 5(3), pp.314~322 (1978)
- Sirakaya, E., "Understanding Residents’ Support for Tourism Development in the Central Region of Ghana", Journal of Travel Research, 41, pp.57~67 (2002)
- Van Raaij, W. F., "Vacation decisions, activities, and satisfactions", Annals of Tourism Research, 11(1), pp.101~112 (1984)