전통주를 활용한 지역관광 활성화 방안 연구
A Study on How to Vitalize Local Tourism through Utilizing Korea Traditional Liquor
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초록
This article introduces Korean traditional liquor and finds out how to vitalize local tourism with the liquor. It covers an overall review of the Korea traditional liquor from its history, current status, and future perspective. Unlike many other Korean popularity nowadays such as K-drama, K-pop, Korea traditional liquor is still underestimated and relatively unknown. Also this article tries to find out how to utilize Korea traditional liquor to boost local tourism. In order to achieve the purpose of the article, focus group interview has been conducted with carefully selected 6 experts from both beverage operation industry and university professors who have involved in beverage industry before. Total two times of interview have been conducted on Sept. 20 and Oct. 18 of 2023. Based on an analysis of the interview, the vitalization proposals for the local tourism are suggested including making quality Korea Liquor and organizing quality assurance system and government support as a long-term perspective. Also how to upgrade Korean liquor from current status is suggested including quality control and indication of geographic control policy.
Abstract
This article introduces Korean traditional liquor and finds out how to vitalize local tourism with the liquor. It covers an overall review of the Korea traditional liquor from its history, current status, and future perspective. Unlike many other Korean popularity nowadays such as K-drama, K-pop, Korea traditional liquor is still underestimated and relatively unknown. Also this article tries to find out how to utilize Korea traditional liquor to boost local tourism. In order to achieve the purpose of the article, focus group interview has been conducted with carefully selected 6 experts from both beverage operation industry and university professors who have involved in beverage industry before. Total two times of interview have been conducted on Sept. 20 and Oct. 18 of 2023. Based on an analysis of the interview, the vitalization proposals for the local tourism are suggested including making quality Korea Liquor and organizing quality assurance system and government support as a long-term perspective. Also how to upgrade Korean liquor from current status is suggested including quality control and indication of geographic control policy.
참고문헌 (11)
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