국외여행인솔자의 직업소명의식이 직무열의와 고객지향성 및 직무성과에 미치는 영향
The Effect of Overseas Tour Conductor's Occupational Calling on Job Engagement, Customer Orientation, and Job Performance
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In this study, the effect of overseas tour conductors' occupational calling on job engagement, customer orientation, and job performance was empirically studied. A survey was conducted for overseas tour conductors whose current occupation is an overseas tour conductor and who had experience leading overseas travel before COVID-19, and a total of 196 questionnaires were used for empirical analysis. As a result of the factor analysis, the occupational calling was classified into life purpose and meaning, pro-social value, and transcendental calling, and job engagement, customer orientation, and job performance were classified into a single dimension. As a result of the hypothesis test, it was found that transcendental calling, life purpose and meaning, and pro-social value, which are the components of occupational calling, all had a significant effect on job engagement and customer orientation. It was studied that job engagement had a significant effect on customer orientation and job performance, and that customer orientation also had a significant effect on job performance. In the end, it was studied that the occupational calling of overseas tour conductors increased job engagement, customer orientation, and improved job performance.
Abstract
In this study, the effect of overseas tour conductors' occupational calling on job engagement, customer orientation, and job performance was empirically studied. A survey was conducted for overseas tour conductors whose current occupation is an overseas tour conductor and who had experience leading overseas travel before COVID-19, and a total of 196 questionnaires were used for empirical analysis. As a result of the factor analysis, the occupational calling was classified into life purpose and meaning, pro-social value, and transcendental calling, and job engagement, customer orientation, and job performance were classified into a single dimension. As a result of the hypothesis test, it was found that transcendental calling, life purpose and meaning, and pro-social value, which are the components of occupational calling, all had a significant effect on job engagement and customer orientation. It was studied that job engagement had a significant effect on customer orientation and job performance, and that customer orientation also had a significant effect on job performance. In the end, it was studied that the occupational calling of overseas tour conductors increased job engagement, customer orientation, and improved job performance.
참고문헌 (44)
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