생성형 AI 특성과 인공지능 리터러시가 자기효능감과 지속이용의도에 미치는 영향 - 관광계열 대학생을 중심으로 -
Impacts of Generative AI Characteristics and AI Literacy on Self-Efficacy and Learning Continuance Intention - Evidence from Tourism Major University Students -
0
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
This study analyzed the effects of generative artificial intelligence (AI) characteristics and AI literacy on self-efficacy and continuance intention among tourism major university students. Based on Social Cognitive Theory, a structural equation model was employed to verify the hypothesized relationships. The results indicated that interactivity, convenience, and AI literacy had significant positive effects on self-efficacy, which in turn positively influenced continuance intention. However, contextual awareness showed no significant effect. The study highlights the importance of enhancing interactivity, convenience, and systematic AI literacy education when applying generative AI to tourism education. These findings provide practical educational strategies to improve learners’ self-efficacy and promote sustainable AI-based learning.
Abstract
This study analyzed the effects of generative artificial intelligence (AI) characteristics and AI literacy on self-efficacy and continuance intention among tourism major university students. Based on Social Cognitive Theory, a structural equation model was employed to verify the hypothesized relationships. The results indicated that interactivity, convenience, and AI literacy had significant positive effects on self-efficacy, which in turn positively influenced continuance intention. However, contextual awareness showed no significant effect. The study highlights the importance of enhancing interactivity, convenience, and systematic AI literacy education when applying generative AI to tourism education. These findings provide practical educational strategies to improve learners’ self-efficacy and promote sustainable AI-based learning.