Evaluation of Functionality and Added Value Factors to the Usage of Mobile Telecommunication Services
1
조회
0
다운로드
5
인용
0
참고문헌
키워드
초록
Purpose- This study aims to provide a brief understanding ofusability and its extended models with TAM as well as identifying additional determinants that had been suggested in previousstudies on mobile services. Research design, data, and methodology - Empirical datawere collected by conducting a field survey of potential mobileapplication service users. The call for participation was alsomade in mobile related application issues, which were widelydiscussed. Result- The ease of use and usefulness had a significantlypositive influence on attitude and intention. It also was revealedthat added value services can offer practical value to customers. Thus, positive attitudes toward the adoption of services by customers are present when they perceive higher usefulness andease of use of mobile application services. Conclusion- It was indicated that customers who are moreinclined to try new products or who have a higher demand fornew things tend to think about those functionalities and addedvalue mobile application services from the perspective of usefulness and ease of use and operation.
Abstract
Purpose- This study aims to provide a brief understanding ofusability and its extended models with TAM as well as identifying additional determinants that had been suggested in previousstudies on mobile services. Research design, data, and methodology - Empirical datawere collected by conducting a field survey of potential mobileapplication service users. The call for participation was alsomade in mobile related application issues, which were widelydiscussed. Result- The ease of use and usefulness had a significantlypositive influence on attitude and intention. It also was revealedthat added value services can offer practical value to customers. Thus, positive attitudes toward the adoption of services by customers are present when they perceive higher usefulness andease of use of mobile application services. Conclusion- It was indicated that customers who are moreinclined to try new products or who have a higher demand fornew things tend to think about those functionalities and addedvalue mobile application services from the perspective of usefulness and ease of use and operation.
참고문헌 (31)
- Brereton, E., "Don't neglect usability in the total cost of ownership", Communications of the ACM, 47(7), pp.10~11 (2005)
- Bouwman, H., "Mobile services put in context : AQ-sort analysis", Telematics and Informatics, 29(1), pp.66~81 (2012)
- Carlsson, C., "Adoption of mobile devices", services-Searching for answers with the UTAUT, 2006, pp.6, 132~141[DOI]
- Chuttur M. Y., "Overview of the Technology Acceptance Model: Origins, developments and future directions", Sprouts: Working Papers on Information Systems, 9(37), pp.1~21 (2009)
- Davis F. D, "Perceived usefulness, perceived ease of use, and user acceptance of information technology", MIS Quart, 13(3), pp.319~340 (1989)
- Dahlberg, T., "Past, present and future of mobile payments research : A literature review", Electronic Commerce Research and Applications, 7(2), pp.165~181 (2007)
- Dillon, A, "Beyond usability : Process, outcome, and affect in human-computer interactions", The Canadian Journal of Information and Library Science, 26(4), pp.57~69 (2001)
- Fishbein, M., "Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research" (1975), Addison-Wesley
- Fornell, C. R., "Evaluating structural equation models with unobservable variables and measurement error", Journal of Marketing Research, 18(1), pp.39~50 (1981)
- Gioug, O., "Selection of the success factors of mobile commerce and evaluation us ing AHP", International Journal of Computer Science and Network Security, 6(7), pp.127~134 (2006)
- Hair, J. T., "Multivariate Data Analysis with Readings" (1992), Macmillan
- Holden R. J., "Methodological review the Technology Acceptance Model : Its past and its future in health care", Journal of Biomed Inform, 43(1), pp.159~172 (2010)
- Johnson, D., "Effective affective user interface design in games", Ergonomics, 46, pp.1332~1345 (2003)
- 정명희, "The Effects of SNS Characteristics on Purchase Intention", The East Asian Journal of Business Management, 4(3), pp.19~25 (2014), 한국유통과학회
- Yong-Min Kim, "Effects of SNS Characteristics upon Consumers’ Awareness, Purchase Intention, and Recommendation", 산경연구논집, 5(1), pp.27~37 (2014), 한국유통과학회
- Legris P., "Why do people use information technology? A critical review of the technology acceptance model", Information Managemant, 40(3), pp.191~204 (2003)
- Liang, T. P., "Effect of use contexts on the continuous use of mobile services : The case of mobile games", Personal and Ubiquitous Computing, 15(2), pp.187~196 (2011)
- Moore G. C., "Development of an instrument to measure the perceptions of adopting an information technology innovation", Information Systems Research, 2(3), pp.192~222 (1991)
- Nielsen, J., "Usability metrics: tracking interface improvement", IEEE Software, 13(6), pp.12~14 (1996)
- Nikou S., "Evaluation of mobile services and substantial adoption factors with Analytic Hierarchy Process(AHP)", Telecommunications Policy, 37, pp.915~929 (2013)
- 오영삼, "Study on the Effect of the Usability and Usefulness of Mobile Application Programs on Buying Intention", 유통과학연구, 11(11), pp.41~47 (2013), 한국유통과학회[DOI]
- 오영삼, "구조방정식모형을 이용한 이동통신 서비스품질 결정요인 연구", 서비스경영학회지, 11(2), pp.167~191 (2010), 한국서비스경영학회
- 오영삼, "A Study of Relationship between Attitude and Purchasing Intention in Mobile Network Services", 유통경영학회지, 16(5), pp.55~64 (2013), 한국유통경영학회
- 오영삼, "An Exploratory Study of the Utilitarian and Hedonic Values on Buying Intention in Mobile Service", 유통과학연구, 10(9), pp.23~29 (2012), 한국유통과학회
- Pedersen, P. E, "Adoption of mobile Internet services : An exploratory study of mobile commerce early adopters", Journal of Organizational Computing and Electronic Commerce, 15(3), pp.203~222 (2005)
- Rogers, E. M., "Diffusion of innovations" (1995), The Free Press
- Schierz P. G., "Understanding customer acceptance of mobile payment services : An empirical analysis", Electron Commer RA, 9(3), pp.209~216 (2010)
- Venkatesh V., "A theoretical extension of the technology acceptance model : Four longitudinal field studies", Manage Science, 46(2), pp.186~204 (2000)
- Venkatesh V., "Technology Acceptance Model 3 and a research agenda on interventions", Decision Science, 39(2), pp.273~315 (2008)
- Venkatesh, V., "User acceptance of information technology : Toward a unified view", MIS Quart, 27(3), pp.425~478 (2003)
- Wu, Y. L., "The use of unified theory of acceptance and use of technology to confer the behavioral model of 3G mobile telecommunication users", Journal of Statistics Manage Systems, 11(5), pp.919~949 (2008)