Factors that Influence Mobile Application Usage among undergraduates in USM
1
조회
0
다운로드
1
인용
0
참고문헌
키워드
초록
This study was designed to examine the antecedents of mobile app usage among smart phone users. An extended TAM, which included the additional factors of perceived enjoyment, perceived informative usefulness and perceived social usefulness, was applied to predict people’s intention to use mobile apps. Overall, the hypothesized research model did a fairly good job explaining significant associations between the independent variables and the dependent variable. The findings had showed that perceived social usefulness, perceived enjoyment and attitude were significantly affect intention to use mobile apps. Meanwhile, perceived ease of use (PEOU) and perceived informative usefulness were not significantly effects attitude towards intention to use mobile apps. Therefore, mobile apps developers should develop mobile apps that are easier for the users to seek information. For the information available should be more precise and bringing more benefits to the users.
Abstract
This study was designed to examine the antecedents of mobile app usage among smart phone users. An extended TAM, which included the additional factors of perceived enjoyment, perceived informative usefulness and perceived social usefulness, was applied to predict people’s intention to use mobile apps. Overall, the hypothesized research model did a fairly good job explaining significant associations between the independent variables and the dependent variable. The findings had showed that perceived social usefulness, perceived enjoyment and attitude were significantly affect intention to use mobile apps. Meanwhile, perceived ease of use (PEOU) and perceived informative usefulness were not significantly effects attitude towards intention to use mobile apps. Therefore, mobile apps developers should develop mobile apps that are easier for the users to seek information. For the information available should be more precise and bringing more benefits to the users.
참고문헌 (43)
- Ajzen, I., "The Theory of Planned Behavior", Organizational Behavior Journal of Human Decision Processes, pp.179~211 (1991)
- Amoako-Gyampah, K., "An extension of the technology accept-ance model in an ERP implementation environment", Information & Manag-ement, 41, pp.731~745 (2004)
- Birgelen, M. J. H., "Effectiveness of corporate employment websites : How content and form influences intention to apply", International Journal of Manpower, 29(8), pp.731~751 (2008)
- Brief, A. P., "The intrinsic-extrinsic dichotomy : Toward conceptual clarity", Academy of Management Review, 2, pp.496~500 (1977)
- Carmen Anton, "Usefulness, Enjoyment, And Self-Image Congruence : The Adoption Of E-Book Readers", Journal Of Psychology & Marketing, 30(4), pp.372~384 (2013)
- Cohen, J., "Statistical power analysis for the behavioral science" (1988), Lawrence Erlbaum Associates
- Cristian, M., "Toward an integrated model of adoption of mobile phones for purchasing ancillary services in air travel", International Journal of Contemporary Hospitality Management, 26(2), pp.246~271 (2014)
- Davis, F. D., "Perceived usefulness, perceived ease of use, and user acceptance of information technology", MIS Quarterly, 13(3), pp.319~339 (1989)
- Fornell, C, "Evaluating structural equation models with unobservable variables and measurement error", Journal of marketing research, 18(1), pp.39~50 (1981)
- Fornell, C., "Partial least squares", Advanced methods of marketing research, 407, pp.52~78 (1994)
- Gold, A. H., "Knowledge management: an organizational capabilities perspective", Journal of Management Information Systems, 18(1), pp.185~214 (2001)
- Guriting, P., "Borneo online banking: evaluating customer perceptions and behavioural intention", Management Research News, 29(1, pp.2) (2006), 6~15
- Hair, J. F., "Multivariate data analysis" (2010), Prentice Hall
- Hair, J. F., "Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research", European Business Review, 26(2), pp.106~121 (2014)
- Herbjørn Nysveen, "Explaining intention to use mobile chat services : moderating effects of gender", Journal of Consumer Marketing, 22(5), pp.247~256 (2005)
- Henseler, J., "A new criterion for assessing discriminant validity in variance-based structural equation modelling", Journal of the Academy of Marketing Science, 43(1), pp.115~135 (2015)
- Juho Hamari, "Why do people buy virtual goods? Attitude toward virtual good purchases versus game enjoyment", International Journal of Information Management, 35, pp.299~308 (2015)
- Kline, R. B., "Principles and practice of structural equation modeling" (2011), Guilford Press
- Maghnati, F., "Exploring the Relationship between Experiential Value and Usage Attitude towards Mobile Apps among the Smartphone Users", International Journal of Business and Management, 8(4) (2013)
- Mathieson, K., "Predicting user intentions : Comparing the technology acceptance model with the theory of planned behavior", Information Systems Research, 2(3), pp.173~191 (1991)
- Moon, J., "Extending the TAM for a World-Wide-Web context", Information and Management, 38, pp.217~230 (2001)
- Morris, C. D., "What do persons with mental illnesses need to quit smoking? Mental health consumer and provider perspectives", Psychiatric Rehabilitation Journal, 32(4), pp.276~284 (2009)
- Nysveen, H., "Explaining intention to use mobile chat services : Moderating effects of gender", Journal of Consumer Marketing, pp.247~256 (2015)
- "Stats on College Students & their cellphones" (2011)[URL]
- Ramayah, T., "Role of self-efficacy in e-library usage among student of a public university in Malaysia", Malaysia Journal of Library and Information Science, 9(1), pp.39~57 (2004)
- Ramayah, T., "PC Usage Among Students in a Private Institution of Higher Learning: The Moderating Role of Prior Experience", Jurnal Bisnis Strategi forthcoming (2004)
- Ramayah, T., "Technology Usage Among construction Students The Moderating Role of Gender", Journal of Construction in Developing Countries, 13(1), pp.63~77 (2008)
- Ramayah, T., "Internet usage among students of Institutions of higher learning: The role of motivational variables", The Proceedings of the 1st International Conference on Asian Academy of Applied Business Conference (2003)
- Rawstorne, P., "An integrative model of information systems use in mandatory environments", Paper Presented at the International Conference on Information Systems (1998)
- Ringle C. M., "Smart PLS 3. Boenningstedt, SmartPLS GmbH", ~ (2015)
- Sekaran, U, "Research methods for business: a skill building approach" (2010), Wiley
- Seymour, L., "‘End-users’ acceptance of enterprise resource planning systems:an investigation of antecedents", Proceedings of the 6th Annual isoneworld Conference (2007)
- Suki, Norazah Mohd, "Internet shopping acceptance:Examining the influence of intrinsic versus extrinsic motivations", Direct Marketing : An International Journal, 2(2), pp.97~110 (2008)
- Till J. Winkler, "Participatory Urban Sensing: Citizens’Acceptance of a Mobile Reporting Service", ~ (2012)
- Tong, David Yoon Kin, "A study of e-recruitment technology adoption in Malaysia", Industrial Management &Data Systems, 109(2), pp.281~300 (2009)
- Van der Heijden, H., "User acceptance of hedonic information systems", MIS Quarterly, 28, pp.695~704 (2004)
- Venkatesh, Viswanath, "User Acceptance of Information Technology: Toward a Unified View", 27(3) (2003)
- Venkatesh, Viswanath, "Consumer Acceptance and Use of Information Technology:Extending the Unified Theory of Acceptance and Use of Technology", 36(1), pp.157~178 (2012)
- Yang, C., "Factors involved in associations between Facebook use and college adjustment : Social competence : perceived usefulness, and use patterns", Journal of Computers in Human Behavior, 46, pp.245~253 (2015)
- Cheng Yi-Hsiu, "Social influence's impact on reader perceptions of online reviews", Journal of Business Research, 68, pp.883~887 (2015)
- Yusliza Mohd. Yusoff, "Individual Differences, Perceived Ease of Use, and Perceived Usefulness in the E-Library Usage", Journal Of Computer and Science, 2(1) (2009)
- Charles R. Taylor, "Understanding the acceptance of mobile SMS advertising among young Chinese consumers", Psychology and Marketing, 25(8), pp.787~805 (2008), Wiley-Blackwell[DOI]
- Liyi Zhang, "A meta-analysis of mobile commerce adoption and the moderating effect of culture", Computers in Human Behavior, 28(5), pp.1902~1911 (2012), Elsevier BV[DOI]
