Motives for Participating in Sharing Economy: Intentions to Use Car Sharing Services
2
조회
0
다운로드
13
인용
0
참고문헌
키워드
초록
Purpose – Sharing economy is a promising research topic as a complementary approach for solving difficult issues resulting from market economy. Motive factors for consumer participation in sharing economy are necessary to facilitate the growth of sharing economy. This study analyzes motives for participating in sharing economy using samples from a car sharing service in South Korea. Research design, data, and methodology – Four hypotheses drawn from a new research model integrating the relationships between economic and social value, social value, and the intention to use sharing economy services were proposed. 292 valid samples were collected from Socar users in South Korea. Multiple regression analysis was employed to test the hypotheses. Results - An empirical study identified the importance of convenience and time savings as determinants of intention to use continuously a car sharing service. Cost savings and social value did not significantly influence the intention to use car sharing service. Conclusions - The present study implies that managers working in sharing economy don’t have to miss a role of convenience. Although a new finding implies that convenience is an important factor influencing car sharing service, the present study has a limitation of generality that samples are mostly collected from the age range of 20 to 30 years.
Abstract
Purpose – Sharing economy is a promising research topic as a complementary approach for solving difficult issues resulting from market economy. Motive factors for consumer participation in sharing economy are necessary to facilitate the growth of sharing economy. This study analyzes motives for participating in sharing economy using samples from a car sharing service in South Korea. Research design, data, and methodology – Four hypotheses drawn from a new research model integrating the relationships between economic and social value, social value, and the intention to use sharing economy services were proposed. 292 valid samples were collected from Socar users in South Korea. Multiple regression analysis was employed to test the hypotheses. Results - An empirical study identified the importance of convenience and time savings as determinants of intention to use continuously a car sharing service. Cost savings and social value did not significantly influence the intention to use car sharing service. Conclusions - The present study implies that managers working in sharing economy don’t have to miss a role of convenience. Although a new finding implies that convenience is an important factor influencing car sharing service, the present study has a limitation of generality that samples are mostly collected from the age range of 20 to 30 years.
참고문헌 (26)
- B´enabou, R., "Intrinsic and extrinsic motivation", Review of Economic Studies, 70, pp.489~452 (2003)
- Belk, R., "You are what you can access : Sharing and collaborative consumption online", Journal of Business Research, 67, pp.1595~1600 (2014)
- Benkler, Y., "Sharing nicely : On shareable goods and the emergence of sharing as a modality of economic production", Yale Law Journal, 114, pp.273~358 (2004)
- Benkler, Y., "The wealth of networks: How social production transforms markets and freedom" (2006), Yale University Press
- "What’s ahead for car sharing? The new mobility and its impact on vehicle sales" (2016)[URL]
- Bhattacherjee, A., "Understanding information systems continuance : An expectation-confirmation model", MIS Quarterly, 25(3), pp.351~370 (2001)
- Bock, G. W., "Behavioral intention formation in knowledge sharing : Examining the roles of extrinsic motivators, social-psychological forces, and organizational climate", MIS Quarterly, 29(1), pp.87~111 (2005)
- Botsman, R., "Beyond Zipcar : Collaborative consumption", Harvard Business Review, 88(10), pp.30~ (2010)
- 최현수, "서울시의 카셰어링 이용도에 대한 지역적 요인특성분석", 한국철도학회논문집, 17(5), pp.381~389 (2014), 한국철도학회
- Boyd Cohen, "Sharing cities and sustainable consumption and production: towards an integrated framework", Journal of Cleaner Production, 134, pp.87~97 (2016), Elsevier BV[DOI]
- Eckhardt, G. M., "The sharing economy isn’t about sharing at all", Harvard Business Review (2015)
- Yoo-Nah Hahn, "Corporate Social Responsibility: A Comparison Analysis", The East Asian Journal of Business Management, 6(4), pp.13~17 (2016), 한국유통과학회
- Hamari, J., "The sharing economy : Why people participate in collaborative consumption", Journal of the Association for Information Science and Technology, 67(9), pp.2047~2059 (2015)
- Hardin, G., "The tragedy of the commons", American Association for the Advancement of Science, 162(3859), pp.1243~1248 (1968)
- Joo, J., "An empirical study on the relationship between customer value and repurchase intention in Korean Internet shopping malls", Journal of Computer Information Systems, 48(1), pp.53~62 (2007)
- Joo, J., "Executive practices for corporate sustainability : A business ecosystems perspective", International Journal of Business Research, 16(1), pp.133~146 (2016)
- Junhee Kang, "Finding Factors that Influence Carsharing Usage: Case Study in Seoul", Sustainability, 8(8), pp.709~ (2016), MDPI AG[DOI]
- 김숙희, "카쉐어링의 선호 요인 분석연구", 대한토목학회논문집(국문), 34(4), pp.1241~1249 (2014), 대한토목학회[DOI]
- Lessig, L., "Remix: Making art and commerce thrive in the hybrid economy" (2008), Penguin Press
- Sara Majid, "From an Entrepreneur to a Sustainopreneur: Extracting Facts about Sustainopreneurship", The East Asian Journal of Business Management, 6(2), pp.23~25 (2016), 한국유통과학회
- Elliot Martin, "Impact of Carsharing on Household Vehicle Holdings", Transportation Research Record: Journal of the Transportation Research Board, 2143, pp.150~158 (2010), Transportation Research Board[DOI]
- Michelle A. Morganosky, "Cost- versus convenience-oriented consumers: Demographic, lifestyle, and value perspectives", Psychology and Marketing, 3(1), pp.35~46 (1986), Wiley-Blackwell[DOI]
- Porter, M., "Creating Shared Value", Harvard Business Review, 89(1, pp.2) (2011), 62~77
- Rifkin, J., "The zero marginal cost society" (2014), MacMillan
- 양회창, "Multi-dimensional Emotional Intelligence Effects on Intrinsic", Extrinsic Motivation and Job Satisfaction: Analysis Using Laborer Perceived Organizational Support, 2015, pp.5(4), 13~18[DOI]
- Yang, S., "Impact of motivation in the sharing economy and perceived security in attitude and loyalty toward Airbnb", Advanced Science and Technology Letters, 129, pp.180~184 (2016)[DOI]