An Activation plan of Korea Kimchi distribution Industry in the Chinese Kimchi Market
0
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
Purpose - To active the Korea kimchi distribution, this study aims to investigate the effect of Korea national image and kimchi image on kimchi purchase intention. this study suggest the strategies for kimchi export to China by examining how the Chinese perceptions of Korean kimchi. Research design, data, and methodology - For this study, empirical analysis was conducted based on survey results. A questionnaire was distributed to a total of 400 Chinese consumers. Of these, 280 were collected and 278 were used for statistical processing, excluding 2 that were found to be unsuitable for analysis. This study was performed by the regression analysis using the spss24 statistical program. Results - As a results, It was not significant that the Chinese consumers’ familiarity on the Korea image will have a positive effect on their kimchi purchase intention. On the other hand, the kimchi/Korean food image of Chinese consumers’ will increase their kimchi consumption experience. Conclusions - The Chinese consumers’ positive image on kimchi/Korean food in terms of the unique characteristics of kimchi, health aspects and preference of kimchi is positively influenced when they have higher image on Korea related to its national characteristics, and that of the higher image for Korea has a positive effect on kimchi purchase intention.
Abstract
Purpose - To active the Korea kimchi distribution, this study aims to investigate the effect of Korea national image and kimchi image on kimchi purchase intention. this study suggest the strategies for kimchi export to China by examining how the Chinese perceptions of Korean kimchi. Research design, data, and methodology - For this study, empirical analysis was conducted based on survey results. A questionnaire was distributed to a total of 400 Chinese consumers. Of these, 280 were collected and 278 were used for statistical processing, excluding 2 that were found to be unsuitable for analysis. This study was performed by the regression analysis using the spss24 statistical program. Results - As a results, It was not significant that the Chinese consumers’ familiarity on the Korea image will have a positive effect on their kimchi purchase intention. On the other hand, the kimchi/Korean food image of Chinese consumers’ will increase their kimchi consumption experience. Conclusions - The Chinese consumers’ positive image on kimchi/Korean food in terms of the unique characteristics of kimchi, health aspects and preference of kimchi is positively influenced when they have higher image on Korea related to its national characteristics, and that of the higher image for Korea has a positive effect on kimchi purchase intention.
참고문헌 (27)
- 안욱현, "중국 수출확대를 위한 한국 농식품 브랜드 아이덴티티 정립", 유통과학연구, 12(2), pp.7~16 (2014), 한국유통과학회[DOI]
- Alba, J. W., "Dimensions of Consumer Expertise", The Journal of Consumer Research, 13(4), pp.411~454 (1987)
- Arjun, C., "The Chain of Effects from Brand Trust and Brand Affect to Brand Performance : The Role of Brand Loyalty", Journal of Marketing, 65(2), pp.81~93 (2001)
- Baron, R. M., "The Moderator-mediator Variable Distinction in Social Psychological Research : Conceptual, Strategic, and Statistical Considerations", J Pers Soc Psychol, 51(6), pp.1173~1182 (1986)
- Bitner, M. J., "The Service Encounter: Diagnosing Favorable and Unfavorable Incidents", Journal of Marketing, 54, pp.71~84 (1990)
- Brakus, J. J., "Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?", Journal of Marketing, 73(5), pp.52~68 (2009)
- Xin Chen, "서비스 산업의 종업원 커뮤니케이션이 소비자의 긍정적 감정과 삶의 질에 미치는 영향", 유통과학연구, 16(6), pp.85~96 (2018), 한국유통과학회[DOI]
- Myung-Rae Cho, "The Process Model of Retail Format Creation in the Japanese Eyeglasses Industry : The Case Study of JINS Inc.", 유통과학연구, 16(2), pp.5~18 (2018), 한국유통과학회[DOI]
- 최인식, "An Exploratory Study on the Characteristics and Distribution of Traditional Liquor among China, Japan and Korea", 유통과학연구, 12(5), pp.109~117 (2014), 한국유통과학회[DOI]
- Desmet, P. M. A., "Sources of Positive and Negative Emotions in Food Experience", Appetite, 50(2), pp.290~301 (2008)
- Engel, J. F., "Consumer Behavior" (1986), Dryden Press
- Erickson, G. M., "Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects", Journal of Consumer Research, 11(2), pp.694~699 (1984)
- Ha, H. Y., "Effects of Consumer Perceptions of Brand Experience on the Web: Brand Familiarity, Satisfaction and Brand Trust", Journal of Consumer behaviour, 4(6), pp.438~452 (2005)
- Ha, J. Y., "Perceived Values, Satisfaction, and Behavioral Intentions: The Role of Familiarity in Korean Restaurants", International Journal of Hospitality Management, 29(1), pp.2~13 (2010)
- Jaffe, E., "National Image and Competitive Advantage: The Theory and Practice of Country-of-Origin Effect" (2001), Copenhagen: Copenhagen Business School Press
- Johansson, J. K., "Determinants and Effects of the Use of ″Made in″ Labels", International Marketing Review, 6(1), pp.101~126 (1989)
- Do-Heon Kim, "도시 브랜드 이미지가 도시 브랜드 인지도와 도시 충성도에 미치는 영향", 산경연구논집, 9(3), pp.69~79 (2018), 한국유통과학회
- Kotler, P., "Marketing Management: Analysis, Planning, implementation and Control" (1997), Prentice Hall
- Lee, D. D., "Effects of Partitioned Country Image in the Context of Brand Image and Familiarity: A Categorization Theory Perspective", International Marketing Review, 16(1), pp.18~41 (1999)
- 이우주, "식품 제조 및 유통 기업의 역할명확성이 조직몰입에 미치는 영향: 창의성의 매개효과", 유통과학연구, 15(1), pp.115~121 (2017), 한국유통과학회[DOI]
- 이연정, "외국인의 한식에 대한 웰빙가치 인식과 체험이 한식의 세계화에 미치는 효과 분석", 한국식생활문화학회지, 25(5), pp.487~498 (2010), 한국식생활문화학회
- Prentice, R. L., "The Women's Health Initiative: Lessons Learned", Annual Review of Public Health, 29, pp.131~150 (2008)
- Schmitt, B. H., "Experience Marketing", Journal of Marketing Management, 15(1), pp.53~67 (1999)
- Jae-Hwan Seok, "Production and Characterization of Kimchi with Enhanced Levels of γ-Aminobutyric Acid", Food Science and Biotechnology, 17(5), pp.940~946 (2008), 한국식품과학회
- Su, Shuail, "국가이미지가 중국 소비자의 구매의향에 미치는 영향에 관한 연구", 유통과학연구, 8(1), pp.43~52 (2010), 한국유통과학회[DOI]
- Wang, C. L., "Country Image, Product Image and Consumer Purchase Intention: Evidence from an Emerging Economy", International Business Review, 21(6), pp.1041~1051 (2012)