How to Improve Hotel Distribution Performance After Covid-19?

키워드

참고문헌 (85)

1. Aas, T., "The firm-level effects of service innovation : A literature review", International Journal of Innovation Management, 14(05), pp.759~794 (2010)[DOI]
2. Abbu, H. R., "Synergistic effects of market orientation implementation and internalization on firm performance : Direct marketing service provider industry", Journal of Business Research, 125(4), pp.851~863 (2021)[DOI]
3. Abramovici, M., "How to take customers into consideration in service innovation projects", The Service Industries Journal, 24(1), pp.56~78 (2004)[DOI]
4. Agarwal, R., "Multi-dimensional nature of service innovation", International Journal of Operations &Production Management, 31(11), pp.1164~1192 (2011)[DOI]
5. Agarwal, S., "Market orientation and performance in service firms : role of innovation", Journal of Services Marketing, 17(1), pp.68~82 (2003)[DOI]
6. Aguirre, E., "The personalization-privacy paradox : implications for new media", Journal of Consumer Marketing, 33(2), pp.98~110 (2016)[DOI]
7. Akbari, M., "The consequences of the COVID-19 pandemic on marketing performance considering the role of technology(Case study : Iranian chain hotels)", Research in Globalization, 6(1), pp.100121~ (2023)[DOI]
8. Anning-Dorson, T., "Customer involvement capability and service firm performance : The mediating role of innovation", Journal of Business Research, 86(5), pp.269~280 (2018)[DOI]
9. Anwar, A. S., "A factor analytic investigation of the construct of market orientation", International Journal of Management, 25(1), pp.186~197 (2008)[DOI]
10. Atuahene-Gima, K., "The Contingent Value of Responsive and Proactive Market Orientations for New Product Program Performance", Journal of Product Innovation Management, 22(6), pp.464~482 (2005)[DOI]
11. Bacon, D. R., "Composite Reliability in Structural Equations Modeling", Educational and Psychological Measurement, 55(3), pp.394~406 (1995)[DOI]
12. Blakstad., "Statistics Tutorial", ~ (2008)
13. Brettel, M., "Alignment of market orientation and innovation as a success factor : a five-country study", Technology Analysis & Strategic Management, 24(2), pp.151~165 (2012)[DOI]
14. Buhalis, D., "Marketing the competitive destination of the future", Tourism Management, 21(1), pp.97~116 (2000)[DOI]
15. Buhalis, D., "Real-time co-creation and nowness service : lessons from tourism and hospitality", Journal of Travel & Tourism Marketing, 36(5), pp.563~582 (2019)[DOI]
16. Bull, C., "Customer Relationship Management(CRM)systems, intermediation and disintermediation : The case of INSG", International Journal of Information Management, 30(1), pp.94~97 (2010)[DOI]
17. Campo, S., "Market orientation in mid-range service, urban hotels : How to apply the MKTOR instrument", International Journal of Hospitality Management, 43(8), pp.76~86 (2014)[DOI]
18. Chandrasekhar, N., "Food Delivery Services and Customer Preference : A Comparative Analysis", Journal of Foodservice Business Research, 22(4), pp.375~386 (2019)[DOI]
19. Chen, C. -F., "Beyond adoption of shared bike : A case study on antecedents and consequences of brand attachment in Taiwan", Research in Transportation Business & Management, 40(3), pp.100574~ (2021)[DOI]
20. T. Russell Crook, "Does human capital matter? A meta-analysis of the relationship between human capital and firm performance.", Journal of Applied Psychology, 96(3), pp.443~456 (2011), American Psychological Association (APA)[DOI]
21. D’Attoma, I., "The role of marketing strategies in achieving the environmental benefits of innovation", Journal of Cleaner Production, 342(13), pp.130957~ (2022)[DOI]
22. Dabrowski, D., "Market orientation and hotel performance : the mediating effect of creative marketing programs", Journal of Hospitality and Tourism Management, 41(4), pp.175~183 (2019)[DOI]
23. Dewnarain, S., "Social customer relationship management : An integrated conceptual framework", Journal of Hospitality Marketing & Management, 28(2), pp.172~188 (2019)[DOI]
24. Fornell, C., "Evaluating structural equation models with unobservable variables and measurement errors", Journal of Marketing Research, 18(1), pp.39~50 (1981)[DOI]
25. Freeman, R. E., "Strategic management: A stakeholder approach" (2010), Cambridge University Press
26. González-Rodríguez, M. R., "Revisiting the link between business strategy and performance : Evidence from hotels", International Journal of Hospitality Management, 72(5), pp.21~31 (2018)[DOI]
27. Greenley, G. E., "Market Orientation and Company Performance : Empirical Evidence From UK Companies", British Journal of Management, 6(1), pp.1~13 (1995)[DOI]
28. Griffith, D. A., "Understanding multi-level institutional convergence effects on international market segments and global marketing strategy", Journal of World Business, 45(1), pp.59~67 (2010)[DOI]
29. Hair, J., "Multivariate data analysis: A global perspective" (2010), Pearson Prentice Hall
30. Hair, J., "A Primer on Partial Least Squares Structural Equation Modelling (PLSSEM)" (2017), Sage Publications
31. Hair, J., "Partial least squares structural equation modeling(PLS-SEM)an emerging tool in business research", European Business Review, 26(2), pp.106~121 (2014)[DOI]
32. Hair, J., "The Use of Partial Least Squares Structural Equation Modeling in Strategic Management Research : A Review of Past Practices and Recommendations for Future Applications", Long Range Planning, 45(5), pp.320~340 (2012)[DOI]
33. Hameed, W. U., "Relationships between external knowledge, internal innovation, firms’ open innovation performance, service innovation and business performance in the Pakistani hotel industry", International Journal of Hospitality Management, 92(1), pp.102745~ (2021)[DOI]
34. Harif, M. A. M., "The role of open innovation, hotel service quality and marketing strategy in hotel business performance", Heliyon, 8(9), pp.e10441~ (2022)[DOI]
35. Hernández-Perlines, F., "Innovative capacity, quality certification and performance in the hotel sector", International Journal of Hospitality Management, 82(7), pp.220~230 (2019)[DOI]
36. Huang, C. -E., "Impacts of social capital and knowledge acquisition on service innovation : an integrated empirical analysis of the role of shared values", Journal of Hospitality Marketing & Management, 28(5), pp.645~664 (2019)[DOI]
37. Hulland, J., "Use of partial least squares(PLS)in strategic management research : a review of four recent studies", Strategic Management Journal, 20(2), pp.195~204 (1999)[DOI]
38. İpek, İ., "A meta-analytic synthesis of how market and entrepreneurial orientation contribute to export performance: Do home country institutions matter?", Industrial Marketing Management, 108(1), pp.1~22 (2023)[DOI]
39. Jaworski, B. J., "Market Orientation : Antecedents and Consequences", Journal of Marketing, 57(3), pp.53~70 (1993)[DOI]
40. Jogaratnam, G., "How organizational culture influences market orientation and business performance in the restaurant industry", Journal of Hospitality and Tourism Management, 31(2), pp.211~219 (2017)[DOI]
41. Ketter, E., "#StayHome today so we can #TravelTomorrow : tourism destinations’ digital marketing strategies during the Covid-19 pandemic", Journal of Travel &Tourism Marketing, 38(8), pp.819~832 (2021)[DOI]
42. Khalil, M. L., "What factors affect firm performance in the hotel industry postCovid-19 pandemic? Examining the impacts of big data analytics capability, organizational agility and innovation", Journal of Open Innovation: Technology, Market, and Complexity, 9(2), pp.100081~ (2023)[DOI]
43. Kirca, A. H., "Market Orientation : A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance", Journal of Marketing, 69(2), pp.24~41 (2005)[DOI]
44. Knight, G., "Entrepreneurship and Marketing Strategy : The SME under Globalization", Journal of International Marketing, 8(2), pp.12~32 (2000)[DOI]
45. Kohli, A. K., "Market Orientation : The Construct, Research Propositions, and Managerial Implications", Journal of Marketing, 54(2), pp.1~18 (1990)[DOI]
46. Kohli, A. K., "MARKOR : A Measure of Market Orientation", Journal of Marketing Research, 30(4), pp.467~477 (1993)[DOI]
47. Köseoglu, M. A., "Linkages among nonmarket strategies, market strategies, organizational values and performance in the hotel industry : preliminary evidence from Hong Kong", Journal of Hospitality Marketing & Management, 29(3), pp.358~375 (2020)[DOI]
48. Kumar, K., "Examining the market orientation-performance relationship : A contextspecific study", Journal of Management, 24(2), pp.201~233 (1998)[DOI]
49. Kumar, V., "Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing", Journal of Marketing, 75(1), pp.16~30 (2011)[DOI]
50. Lawson, B., "Developing Innovation Capability in Organisations : A Dynamic Capabilities Approach", International Journal of Innovation Management, 5(3), pp.377~400 (2001)[DOI]
51. Liao, T. -S., "Innovation investments, market engagement and financial performance : A study among Australian manufacturing SMEs", Research Policy, 39(1), pp.117~125 (2010)[DOI]
52. Magadán, M., "The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality", pp.71~88 (2018), Emerald Publishing Limited
53. McDermott, C. M., "Service innovation and performance in SMEs", International Journal of Operations &Production Management, 32(2), pp.216~237 (2012)[DOI]
54. Monica Hu, M. -L., "Hospitality teams : Knowledge sharing and service innovation performance", Tourism Management, 30(1), pp.41~50 (2009)[DOI]
55. Morimura, F., "The intermediating role of big data analytics capability between responsive and proactive market orientations and firm performance in the retail industry", Journal of Retailing and Consumer Services, 71(2), pp.103193~ (2023)[DOI]
56. Narver, J. C., "The Effect of a Market Orientation on Business Profitability", Journal of Marketing, 54(4), pp.20~35 (1990)[DOI]
57. Narver, J. C., "Responsive and Proactive Market Orientation and NewProduct Success", Journal of Product Innovation Management, 21(5), pp.334~347 (2004)[DOI]
58. Pelsmacker, P. De, "Digital marketing strategies, online reviews and hotel performance", International Journal of Hospitality Management, 72(5), pp.47~55 (2018)[DOI]
59. Peterson, R. A., "On the relationship between coefficient alpha and composite reliability", The Journal of Applied Psychology, 98(1), pp.194~198 (2013)[DOI]
60. "Indonesian Hotel and Restaurant Association (PHRI): The tourism industry’s losses due to the pandemic are already more than IDR 100 trillion"[URL]
61. Prajogo, D. I., "Human capital, service innovation advantage, and business performance", International Journal of Operations & Production Management, 36(9), pp.974~994 (2016)[DOI]
62. Qu, R., "Market Orientation and Organizational Performance Linkage in Chinese Hotels : The Mediating Roles of Corporate Social Responsibility and Customer Satisfaction", Asia Pacific Journal of Tourism Research, 19(12), pp.1399~1416 (2014)[DOI]
63. Salavou, H. E., "Competitive strategies and their shift to the future", European Business Review, 27(1), pp.80~99 (2015)[DOI]
64. Santos, M. C. dos, "The impact of the Covid-19 pandemic on the hotel Industry’s economic performance: Evidence from Portugal", Heliyon, 9(5), pp.e15850~ (2023)[DOI]
65. Schulze, A., "Completing the market orientation matrix : The impact of proactive competitor orientation on innovation and firm performance", Industrial Marketing Management, 103(4), pp.198~214 (2022)[DOI]
66. Seaton, A. V., "The marketing of tourism products" (1996), Thomson
67. Sharma, A., "Hotels’ COVID-19 innovation and performance", Annals of Tourism Research, 88(3), pp.103180~ (2021)[DOI]
68. Sin, L. Y. M., "An analysis of the relationship between market orientation and business performance in the hotel industry", International Journal of Hospitality Management, 24(4), pp.555~577 (2005)[DOI]
69. Singjai, K., "Green initiatives and their competitive advantage for the hotel industry in developing countries", International Journal of Hospitality Management, 75(9), pp.131~143 (2018)[DOI]
70. Slater, S. F., "Factors influencing the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness", Industrial Marketing Management, 39(4), pp.551~559 (2010)[DOI]
71. Storey, C., "The Role of Knowledge Management Strategies and Task Knowledge in Stimulating Service Innovation", Journal of Service Research, 13(4), pp.397~410 (2010)[DOI]
72. Tajeddini, K., "The importance of human-related factors on service innovation and performance", International Journal of Hospitality Management, 85(2), pp.102431~ (2020)[DOI]
73. Tjahjadi, B., "Does Engaging in Global Market Orientation Strategy Affect HEIs’ Performance? The Mediating Roles of Intellectual Capital Readiness and Open Innovation", Journal of Open Innovation: Technology, Market, and Complexity, 8(1), pp.29~ (2022)[DOI]
74. "UNWTO Highlights Potential of Domestic Tourism to Help Drive Economic Recovery in Destinations Worldwide" (2020)[URL]
75. Varadarajan, R., "Strategic Marketing and Marketing Strategy : Domain, Definition, Fundamental Issues and Foundational Premises", Journal of the Academy of Marketing Science, 38(6), pp.119~140 (2010)[DOI]
76. Verma, S., "Investigating the emerging COVID-19 research trends in the field of business and management : A bibliometric analysis approach", Journal of Business Research, 118(9), pp.253~261 (2020)[DOI]
77. Vries, H. De, "Innovation in the public sector : A systematic review and future research agenda", Public Administration, 94(1), pp.146~166 (2016)[DOI]
78. Wai Lai, I. K., "Hotel image and reputation on building customer loyalty : An empirical study in Macau", Journal of Hospitality and Tourism Management, 38(1), pp.111~121 (2019)[DOI]
79. Wang, X., "Building innovation capability : The role of top management innovativeness and relativeexploration orientation", Journal of Business Research, 76(7), pp.127~135 (2017)[DOI]
80. Wajda Wikhamn, "Innovation, sustainable HRM and customer satisfaction", International Journal of Hospitality Management, 76, pp.102~110 (2019), Elsevier BV[DOI]
81. Yfantidou, G., "Hotel Innovation and the Creation of Competitive Advantage BT - Smart Tourism as a Driver for Culture and Sustainability", pp.135~144 (2019), Springer International Publishing
82. Zhao, Y., "Does market orientation promote enterprise digital innovation? Based on the survey data of China’s digital core industries", Industrial Marketing Management, 109(1), pp.135~145 (2023)[DOI]
83. Zhou, K. Z., "Market orientation, competitive advantage, and performance : A demand-based perspective", Journal of Business Research, 62(11), pp.1063~1070 (2009)[DOI]
84. Kevin Zheng Zhou, "The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations", Journal of Marketing, 69(2), pp.42~60 (2005), SAGE Publications[DOI]
85. Zollo, M., "Toward an integrated theory of strategy", Strategic Management Journal, 39(6), pp.1753~1778 (2018)[DOI]

관련 논문AI추천