병원 창업 역량이 고객지향성과 경영성과에 미치는 영향
Hospital Foundation Competencies and the Impact on Customer Orientation and Business
0
조회
0
다운로드
5
인용
0
참고문헌
키워드
초록
21st century is the rapidly changing health care environment. Hospital management to adapt to environmental changes, effective management strategies for the hospital foundation hospitals to improve the internal capabilities and organizational structure to focus on customer orientation all the established competencies to achieve business results should be focused. In this study, the hospital foundation to establish management strategies, the hospital's internal capabilities and the impact on customer orientation of the hospital management of these variables and how the affecting is the main objective was a look. Study established a model of competence and customer orientation, and the hospital management and was configured with. The purpose of this study in order to achieve effectively the hospital founded by the literature examines the capabilities and management for a leading research and discussion, and customer orientation as a parameter in this business and impact the study was to identify the impact. To this end, of the hospital workers to target more than daerigeup was conducted. Addition, the hospital competitiveness and sustainable competitive advantage to the hospital foundation management strategies of knowledge management and learning organization in terms of the changing environment around the dynamic foundation competencies are highlighted, and the future, the hospital established competence and customer orientation How do the effects of the hospital's management and does this affect the customer is looking at from the perspective of research will be the means, capabilities and applicable hospital established by considering the different variables more consistently will require extensive research. In particular, the capacity factor for the hospital foundation's response to the internal member to identify the customer's reaction at the same time, the influence of different outcome variables and identify relationships, but also an insight into the results by identifying variables that can be applied to the field results and present implications can do research should be continued.
Abstract
21st century is the rapidly changing health care environment. Hospital management to adapt to environmental changes, effective management strategies for the hospital foundation hospitals to improve the internal capabilities and organizational structure to focus on customer orientation all the established competencies to achieve business results should be focused. In this study, the hospital foundation to establish management strategies, the hospital's internal capabilities and the impact on customer orientation of the hospital management of these variables and how the affecting is the main objective was a look. Study established a model of competence and customer orientation, and the hospital management and was configured with. The purpose of this study in order to achieve effectively the hospital founded by the literature examines the capabilities and management for a leading research and discussion, and customer orientation as a parameter in this business and impact the study was to identify the impact. To this end, of the hospital workers to target more than daerigeup was conducted. Addition, the hospital competitiveness and sustainable competitive advantage to the hospital foundation management strategies of knowledge management and learning organization in terms of the changing environment around the dynamic foundation competencies are highlighted, and the future, the hospital established competence and customer orientation How do the effects of the hospital's management and does this affect the customer is looking at from the perspective of research will be the means, capabilities and applicable hospital established by considering the different variables more consistently will require extensive research. In particular, the capacity factor for the hospital foundation's response to the internal member to identify the customer's reaction at the same time, the influence of different outcome variables and identify relationships, but also an insight into the results by identifying variables that can be applied to the field results and present implications can do research should be continued.
참고문헌 (35)
- 강두식, "의료기관의 서비스지향성이 경영성과에 미치는 영향에 관한 연구", 박사, pp.2005
- 강두식, "의료기관의 고객지향성, 직무만족, 서비스 가치가 경영성과에 미치는 영향", 전자상거래학회지, 11(1), pp.19~40 (2010), 한국전자상거래학회
- 김상철, "의료기관의 서비스 지향성, 종업원 직무만족, 고객지향성이 경영성과에 미치는 영향", 품질경영학회지, 30(2), pp.2~25 (2002), 한국품질경영학회
- 서경원, "의료기관의 서비스지향성이 경영성과에 미치는 영향에 관한 실증적 연구", 박사, pp.2007
- 서성한, "의료기관의 서비스 지향성이 고객만족에 미치는 영향에 관한 연구", 고객만족경영연구, 3(2) (2001)
- 이장우, "디지털경제에서의 경영전략" (2001), 법무사
- 이정우, "전문병원의 시장지향성이 고객지향성, 직업전문성, 직무만족 및 경영성과에 미치는 영향", 병원경영학회지, 14(1), pp.1~22 (2009), 한국병원경영학회
- 이해종, "국립대학병원의 환자만족도 분석: 7개 국립대학병원의 입원 외래간 비교", 병원경영학회지, 3(1) (1998)
- 장형섭, "의료기관의 서비스지향성과 종업원 직무만족이 고객지향성과 경영성과에 미치는 영향", 경영과 정보연구, (25), pp.1~34 (2008), 대한경영정보학회
- 조경진, "종합병원의 경영전략에 따른 성과분석", 박사, pp.1992
- 최경식, "병원내부서비스품질과 경영성과와의 관계 : 내부구성원만족과 유지, 서비스가치, 고객지향성의 매개역할", 회계연구, 10(1), pp.139~161 (2005)
- 최귀선, "의료서비스 질이 환자만족도, 서비스가치, 재이용의사에 미치는 영향에 대한 구조 분석", 박사, pp.2000
- 한명완, "조직, 환경, 전략이 병원산업의 서비스지향성에 미치는 영향에 관한 연구", 박사, pp.2003
- 한우석, "의료기관평가가 병원의 경영성과에 미치는 영향", 대한경영학회지, 21(6), pp.2549~2580 (2008), 대한경영학회
- Barney, J. B., "Firm Resources and Sustained Competitive Advantage", Journal of Management, 17(1), pp.99~120 (1991)
- Cavusgil, T. S., "Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures", Journal of Marketing, 58(1), pp.1~21 (1994)
- Day, G. S., "Assessing Advantage : A Framework for Diagnosing Competitive Superiority", Journal of Marketing, 52, pp.1~20 (1988)
- Diericks, I., "Asset Stock Accumulation and Sustain Ability of Competitive Advantage", Management Science, 35, pp.1504~1555 (1989)
- Fornell, C., "Evaluating Structural Equation Models with Unobservable Variables and Measurement Error", Journal of Marketing Research, 18(1), pp.39~50 (1981)
- Ganesan, S., "Determinants of Long-Term Orientation in Buyer-Seller Relationship", Journal of Marketing, 13(5), pp.1~19 (1994)
- Grant, R. M., "The Resource-Based Theory of Competitive Advantage: Implication for Strategy Formulation", California Management Review, 33(3), pp.114~135 (1991)
- Grant, R. M., "Toward a Knowledge-Based Theory of the Firm", Strategic Management Journal, 17, pp.109~122 (1996)
- Hall, R., "The Strategic Analysis of Intangible Resources", Strategic Management Journal, 13, pp.135~144 (1992)
- Kohli, A. K., "Market Orientation: The Construct, Research Propositions and Managerial Implications", Journal of Marketing, 54, pp.1~18 (1990)
- Kohli, A. K., "MARKOR : A. Measure of Market Orientation", Journal of Marketing Research, 30, pp.467~477 (1993)
- Mahoney, J. T., "The Management of Resources and the Resource of Management", Journal of Business Research, 33(2), pp.91~111 (1995)
- Meyer, A. D., "What Is Strategy's Distinctive Competence", Journal of Management, 17(4), pp.821~834 (1991)
- Michaels, R. E., "Measuring Customer Orientation of Salespeople: A Replication with Industrial Buyers", Journal of Marketing Research, 22, pp.443~446 (1985)
- Narver, J. C., "The Effect of Market Orientation on Business Profitability", Journal of Marketing, 54, pp.20~35 (1990)
- Nunnally, J. C., "Psychometric theory (3rd ed.)" (1994), Mc Graw-Hill
- Peter, T. J., "In Search for Excellence" (1982), Harper and Row Publishers Inc
- Porter, M. E., "The Structure within Industries and Companies Performance", Review of Economics and Statistics, 61(2), pp.214~227 (1979)
- Saxe, R., "The SOCO Scale: A Measure of the Customer Orientation of Salespeople", Journal of Marketing Research, pp.343~351 (1982)
- Shortell, S. M., "Healthcare Management-Organization Design and Behavior(4th ed.)" (2000), Delmar Publishers
- Stalk, G., "Competing on Capabilities: The New Rules of Corporate Strategy", Harvard Business Review, 70(2), pp.57~69 (1992)